# Manager, Pharmacy Choice Strategic Marketing

**Company**: CVS Health
**Experience**: senior
**Job type**: full-time
**Salary**: $66,330.00 - $159,120.00
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://cvshealth.wd1.myworkdayjobs.com/en-US/CVS_Health_Careers/job/NY---New-York/Marketing-Manager--Pharmacy-Choice_R1087169?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/manager-pharmacy-choice-strategic-marketing-3b48220d-09c/

## Description

We're building a world of health around every individual , shaping a more connected, convenient and compassionate health experience.

At CVS Health, we're seeking a strategic and execution-focused marketer to support programs that drive Pharmacy Choice for patients.

This role is ideal for a marketer who enjoys translating strategy into strong, measurable execution across a variety of initiatives, including paid search, affordability programs, and patient-facing goodwill efforts.

**Key Responsibilities:**

- Manage the execution of Pharmacy Choice marketing initiatives, including Rx goodwill programs, affordability and savings campaigns, and paid search efforts

- Partner cross-functionally with Media, Creative, Digital, Analytics, Store Experience, Pharmacy Operations, Legal, Compliance, and agency partners to translate marketing priorities into actionable plans

- Develop and execute patient-facing marketing campaigns and messaging

- Support and optimize paid search and emerging search strategies

- Track program performance and budgets

**Required Qualifications:**

- 3-5 years of marketing experience executing integrated marketing, paid media, paid search, or digital marketing programs

- Strong attention to detail and analytical skills

- Experience supporting or managing marketing and media campaigns

- Demonstrated ownership and accountability

**Preferred Qualifications:**

- 5+ years of marketing experience with a foundation in healthcare, retail, or consumer marketing

- Strong execution and project management skills

- Experience supporting patient affordability, savings, access, or healthcare consumer engagement programs

- Familiarity with AI-enabled marketing, search, and emerging digital media tools

**Education:**

- Bachelor’s degree in Marketing, Business, or related field or equivalent experience

**Anticipated Weekly Hours:**

- 40

**Time Type:**

- Full time

**Pay Range:**

- $66,330.00 - $159,120.00

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## Skills

### Required
- marketing
- paid search
- digital marketing
- analytics
- project management

### Nice to have
- AI-enabled marketing
- search
- emerging digital media tools
- patient affordability
- savings
- access
- healthcare consumer engagement

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Source: [Apply at cvshealth.wd1.myworkdayjobs.com](https://cvshealth.wd1.myworkdayjobs.com/en-US/CVS_Health_Careers/job/NY---New-York/Marketing-Manager--Pharmacy-Choice_R1087169?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)