# Digital Marketing Manager

**Company**: Twilio
**Location**: Remote - India
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/twilio/jobs/8176810?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_3af8f3d9-513

## Description

At Twilio, we're shaping the future of communications, all from the comfort of our homes.

Join the team as Twilio's next Digital Marketing Manager within Demand Creation Hub.

As a Digital Marketing Manager, you will be instrumental in designing and implementing the digital strategy focused on building pipelines across direct sales and self-serve motions.

Responsibilities:

- Collaborate with campaign team to orchestrate digital journey for amplification of Global/Regional campaigns into target markets and audiences.

- Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels.

- Design and activate Account-based marketing campaigns that support customer lifecycle and retention.

- Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO.

- Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices.

- Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.

- Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale.

- Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker.

Qualifications:

- Bachelor’s degree in Marketing, Communications, Business, or related field.

- 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific.

- Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more.

- Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce).

- Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.

- Strong communication and copy-editing skills in English.

- Able to adapt strategies to diverse regional markets and different audiences.

Location: This role will be remotely based in India (Karnataka, Tamil Nadu, Telangana, Maharashtra or Delhi).

What We Offer: Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.

## Skills

### Required
- SEM
- SEO
- paid media
- social
- email
- programmatic
- 6Sense
- Demandbase
- content marketing
- GA-4
- Marketo
- Salesforce

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/twilio/jobs/8176810?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)