# Shopper Marketing Manager **Company**: 3M **Location**: Taguig, PH **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Manufacturing **Wikidata**: https://www.wikidata.org/wiki/Q159433 **Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/PH-Taguig/Shopper-Marketing-Lead_R01173146?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_3a923fff-150 ## Description We are looking for a Shopper Marketing Manager to lead the development and execution of shopper marketing strategies for our Consumer Business Group in the Philippines. **Job Summary:** As a Shopper Marketing Manager, you will be responsible for developing and leading the shopper marketing strategy for our priority brands, categories, and retail channels in the Philippines. **Key Responsibilities:** - Develop and lead the shopper marketing strategy for the Consumer Business Group in the Philippines across priority brands, categories, and retail channels. - Translate brand strategies into actionable shopper activation plans that drive awareness, consideration, conversion, and repeat purchase. - Identify shopper behavior trends, purchase barriers, category opportunities, and retail execution gaps. - Build annual and quarterly shopper marketing plans aligned with business objectives, channel priorities, and customer plans. - Design and execute shopper programs across key retail environments, including modern trade, general trade, hardware, office supply, and other relevant physical retail channels. - Lead the development of point-of-sale materials, merchandising solutions, promotional toolkits, display programs, and shopper communication assets. - Ensure shopper activations are relevant to local market needs while aligned with brand guidelines and business priorities. - Partner with Sales and Key Account teams to customize programs for strategic customers and retail partners. - Work with Sales, Category, and Customer teams to develop compelling selling stories and shopper activation plans for key accounts. - Support joint business planning with strategic customers by providing shopper insights, activation recommendations, and category growth opportunities. - Collaborate with commercial teams to improve in-store visibility, assortment, promotion effectiveness, display quality, and execution standards. - Use shopper data, sales performance, retail audit information, customer insights, and market intelligence to guide decisions. - Define KPIs for shopper programs, including sell-out, conversion, basket size, display compliance, promotion effectiveness, and ROI. - Track and evaluate campaign effectiveness, capturing learnings and recommending improvements. - Provide regular performance updates to internal stakeholders. - Manage shopper marketing budgets and ensure effective investment allocation across brands, channels, and customers. - Lead agency briefing, creative development, production, and execution timelines. - Ensure all shopper materials and activations are delivered on time, within budget, and in compliance with applicable company standards. - Coordinate cross-functional project execution from planning through post-campaign evaluation. **Requirements:** - Bachelor’s degree in Marketing, Business Administration, Management, Communications, or a related field. - Significant experience in sales, shopper marketing, trade marketing, brand activation, category management, customer marketing, or commercial marketing, preferably within FMCG, consumer goods, retail, or related industries. - Strong understanding of the Philippine retail landscape, including modern trade, general trade, and key physical retail channels. - Demonstrated experience developing shopper programs that drive commercial outcomes. - Strong project management skills with the ability to manage multiple priorities and stakeholders. - Experience working with sales teams, key accounts, agencies, and cross-functional partners. - Strong analytical skills with the ability to convert data and insights into actionable plans. - Excellent communication, presentation, and stakeholder management skills. **Preferred Qualifications:** - Experience supporting consumer categories such as home care, stationery, DIY, household products, office supplies, hardware, or related categories. - Familiarity with category management principles, customer joint business planning, merchandising strategy, and retail execution. - Experience managing external creative, merchandising, or activation agencies. - Prior experience in a multinational company or matrix organization. **Success Measures:** - Growth in sell-out, market share, or category performance for priority brands and customers. - Improved shopper conversion through effective retail activations. - Strong execution of shopper campaigns on time and within budget. - Measurable ROI and learning agenda for shopper marketing programs. - Improved visibility, merchandising quality, and retail presence across priority physical channels. - Effective collaboration with Sales, Marketing, Category, and external partners. ## Skills ### Required - shopper marketing - brand activation - category management - customer marketing - commercial marketing - project management - analytical skills - communication skills ### Nice to have - category management principles - customer joint business planning - merchandising strategy - retail execution - agency management --- Source: [Apply at 3m.wd1.myworkdayjobs.com](https://3m.wd1.myworkdayjobs.com/en-US/Search/job/PH-Taguig/Shopper-Marketing-Lead_R01173146?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)