# Marketing and Market Research

**Company**: Pfizer
**Location**: Shanghai, Shanghai
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/XMLNAME---_4966741-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/marketing-and-market-research-3a380e11-1a0/

## Description

Pfizer's marketing and market research teams play a crucial role in positioning the company's product portfolio to meet the needs of patients and healthcare providers.

As a Marketing and Market Research professional at Pfizer, you will be responsible for providing marketing direction for a wide range of products.

Your coordination skills will be essential in managing marketing plans and launching programs to create demand for product lines.

Key responsibilities include:

- Providing guidance and leading projects to manage marketing plans and launch programs

- Evaluating brand performance and recommending product development or enhancements

- Overseeing the development of marketing materials

- Providing direction to the sales force on activities such as advertising, public relations, and product strategy implementation

- Managing cross-functional brand leadership across various teams

- Forecasting brand performance and tracking progress towards targets

- Developing awareness campaigns and congress content in partnership with the Medical team

- Managing local agencies for trans-creation and validating brand-specific messages

Requirements:

- Bachelor's degree required, Master's degree or MBA preferred

- Innovation ability in programs

- Clinical Medicine/Pharmacy/Biology/Chemistry/Pharmaceutical-related majors preferred

- At least 5 years of working experience in the pharmaceutical industry

- Experience in managing revenues and costs required

- Knowledge of Marketing Mix principles, business acumen, and marketing execution a must

- Strong strategic and leadership skills preferred

- Track record of working collaboratively across functions

- Product management experience

- Fluent in written and spoken English

- Advanced Microsoft Office capabilities, particularly Excel, PowerPoint, and Word

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## Skills

### Required
- Marketing Mix principles
- business acumen
- marketing execution
- Microsoft Office
- English

### Nice to have
- Master's degree or MBA
- Clinical Medicine/Pharmacy/Biology/Chemistry/Pharmaceutical-related majors
- product management experience
- strategic and leadership skills

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/XMLNAME---_4966741-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)