# Head of Growth Marketing, Self-Service

**Company**: Elastic
**Location**: United States
**Experience**: executive
**Job type**: full-time
**Salary**: $160,300-$253,600 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/elastic/jobs/8164872?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_3a27812e-07a

## Description

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale , unleashing the potential of businesses and people.

We're looking for a Head of Growth Marketing to own customer acquisition for Elastic’s self-service business. You'll be accountable for driving more high-intent trial starts - trials that activate and convert to paying customers - and you'll use data to continuously improve conversion and efficiency across the funnel.

**What You Will Be Doing**

- Team Leadership

+ Set the annual and quarterly growth plan and report performance against trial-start and conversion targets   + Build, scale, and lead a distributed team of growth marketers   + Coach and develop the team, and set a high bar for craft, rigor, and experimentation velocity

- Paid Acquisition

+ Own paid search, paid social, display/retargeting, and emerging paid channels, managing spend against CAC and payback targets   + Manage external agencies against clear performance targets and hold them accountable for results   + Continuously test creative, audiences, landing pages, and bidding strategies to improve conversion and efficiency

- Lifecycle Marketing

+ Own email, nurture, and in-product messaging programs that improve activation and trial-to-paid conversion   + Build segmented, behavior-triggered journeys tied to product signals and lifecycle stage   + Partner with Product so lifecycle programs and in-product experiences work as one funnel

- Cross-Functional Collaboration

+ Partner with Self-Service Product Managers on activation, onboarding, and conversion experiences   + Work with the Marketing organization on brand, content, and campaign alignment   + Collaborate with Web and Documentation teams on the pages and content that support the acquisition journey

**What You'll Drive**

- High-intent trial starts: grow the volume of trials that activate and convert, across paid, organic, and lifecycle channels

- Acquisition efficiency: improve CAC, payback, and conversion across the channel portfolio

- Trial-to-paid conversion: improve the rate at which trial users become paying customers

- Team performance: build a high-performing distributed team and agency roster with repeatable playbooks

**What You Bring**

- 10+ years of growth marketing experience at B2B enterprise SaaS companies, with 3+ years building and leading teams

- Direct experience in a product-led growth (PLG) motion alongside an enterprise sales motion

- Proven track record of hitting acquisition targets and managing meaningful paid budgets against CAC and payback goals

- Experience building teams from the ground up and managing external agencies to performance

- Strong analytical skills: fluent in funnel metrics, comfortable working with dashboards and data teams; SQL or product analytics experience is a plus

- Strong creative instincts across messaging, landing pages, and campaign concepts

- Comfort marketing to developer and technical practitioner audiences

- Bias for action and comfort with ambiguity , energized by building programs and systems that don't exist yet

- Excellent written and verbal communication skills, from executive presentations to channel-level detail

**Compensation**

The typical starting salary range for this role is: $160,300-$253,600 USD In select locations, an alternate range may apply: $192,300-$304,200 USD

**Benefits**

- Competitive pay

- Health coverage for you and your family

- Flexible locations and schedules

- Generous number of vacation days each year

- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service

- Up to 40 hours each year to use toward volunteer projects

- Embracing parenthood with minimum of 16 weeks of parental leave

## Skills

### Required
- growth marketing
- team leadership
- paid acquisition
- lifecycle marketing
- cross-functional collaboration
- analytical skills
- SQL
- product analytics
- communication skills

### Nice to have
- product-led growth (PLG)
- enterprise sales motion
- marketing to developer and technical practitioner audiences

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/elastic/jobs/8164872?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)