# Business Development Manager - Marketing Services

**Company**: Keywords Studios
**Location**: Toronto
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: CAD$95,000 to CAD$120,000 per year
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q64141679

**Apply**: https://apply.workable.com/j/2F7AB5AEE0
**Canonical**: https://yubhub.co/jobs/job_39985fac-288

## Description

At Keywords Studios, we are seeking a Business Development Manager - Marketing Services to drive strategic revenue growth within the North American Video Games market. As the Business Development Manager - Marketing (Engage service line), your primary mission is to leverage your deep industry expertise to secure high-value partnerships with global games publishers, articulating Keywords Studios' unique ability to find, attract, and engage players through data-driven insights and creative marketing excellence.

Key Responsibilities:

- Identify, prospect, and close high-value opportunities specifically targeting major global game publishers and developers.

- Expertly sell the full suite of Engage Marketing Services, tailored for the gaming lifecycle:

+ Strategy & Insight: Utilizing Keywords Insights for player-persona mapping and market analysis.   + Social & Influencer Marketing: Building community-centric social strategies and executing global influencer campaigns for AAA and Indie titles alike.   + PR & Outreach: Securing high-impact media coverage and managing reputation within the gaming community.   + Creative Production: Partnering with publishers to deliver trailers, key art, and high-impact digital assets.   + Strategic Planning: Develop and execute a sales roadmap that prioritizes high-growth accounts within the gaming sector to exceed annual revenue targets.

- Build and nurture executive-level relationships within the marketing and publishing departments of the world's leading games companies.

- Partner closely with our global creative and production studios to pitch integrated, world-class marketing solutions that meet complex client needs.

- Serve as a brand ambassador at major gaming events, including GDC, Summer Game Fest, PAX, and Gamescom.

Requirements:

- Industry Expertise: Extensive experience working directly for or with global games publishers.

- Sales Track Record: 5+ years of proven success in a Business Development role, specifically within the video games or gaming-adjacent marketing space.

- Market Knowledge: A comprehensive understanding of the global gaming ecosystem, including platform trends, player behavior, and the social/influencer landscape.

- High-Level Network: An active, 'warm' network of contacts within the North American gaming industry (Publishers, Developers, and Agencies).

- Communication: Exceptional storytelling and presentation skills; able to translate marketing services into a compelling ROI-driven narrative for game leads.

- Autonomy: A self-starter with the discipline to drive sales cycles independently while reporting into a global leadership structure.

Benefits: The base salary for this role is from CAD$95,000 to CAD$120,000 per year, depending on your experience.

## Skills

### Required
- Industry Expertise
- Sales Track Record
- Market Knowledge
- High-Level Network
- Communication
- Autonomy