# Senior Executive - Marketing

**Company**: SWIGGY
**Location**: Bengaluru
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/SWIGGY/6000000001501334-senior-executive-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_38c7af2b-846

## Description

Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands.

We are looking for a detail-oriented and data-driven Digital Marketing Sr. Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting.

**Role Summary** The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI.

**Key Responsibilities**

- End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms

- Monitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategies

- Work closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goals

- Build and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc.

- Prepare weekly/monthly reports with insights and recommendations for continuous improvement

- Support in A/B testing for creatives, audiences, landing pages, and bidding strategies

- Assist in setting up campaigns including targeting, budgeting, UTM tracking, and QA.

**QUALIFICATIONS**

- 2+ years of hands-on experience in digital campaign management (internships can be considered if extensive and relevant)

- Proficient in Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools (e.g., Data Studio, Excel)

- Certification in Meta/Google Ads is a plus

- Previous experience in a digital agency, in-house digital team, E-com or D2C brand preferred

- Strong understanding of campaign metrics, media planning, and optimization levers

- Ability to identify trends, problems, and opportunities in campaign data and act on them quickly

- Comfortable working in a fast-paced, target-driven environment

- Strong communication skills with a collaborative approach to working with multiple teams.

- Should be well-versed with the latest digital marketing trends, platform updates, and emerging industry best practices

## Skills

### Required
- Meta Ads Manager
- Google Ads
- Google Analytics
- Data Studio
- Excel

### Nice to have
- Certification in Meta/Google Ads

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/SWIGGY/6000000001501334-senior-executive-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)