# Brand Marketing Associate- Innovation, Owala

**Company**: Trove Brands
**Location**: Lehi, UT
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Other

**Apply**: https://job-boards.greenhouse.io/trovebrands/jobs/4428979009?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_38bd69b3-6df

## Description

Join Owala's Innovation Team as a Brand Marketing Associate to help bring brand-defining products to life , from idea to launch.

As a Brand Marketing Associate on this team, you'll operate at the intersection of brand, product marketing, and product strategy, helping to translate consumer insights into product requirements, shape go-to-market strategies, and ensure every launch delivers both customer value and brand consistency.

Key Responsibilities:

- Lead go-to-market strategy, positioning, and execution for product launches across retail and DTC channels

- Collaborate with Product Development to align product milestones, features, and design with consumer needs and business goals

- Own SKU planning and assortment strategy to support launch, merchandising narratives, and channel differentiation

- Coordinate the development of packaging, digital assets, and marketing materials in partnership with creative and product development teams

- Provide training and resources for both sales and customer service to support sell-in and post-launch success

- Analyze consumer insights, category trends, and product performance to inform future product decisions

- Act as the voice of the consumer to product teams , and articulate product value to the consumer

- Contribute to product roadmap conversations and help define product briefs and opportunities

Required Qualifications:

- Bachelor's degree (business, marketing, experience design or related field)

- 2–4 years of experience in brand management, product marketing, or marketing-focused product management , ideally in consumer goods, lifestyle, or retail categories

- Proven track record of leading cross-functional product launches

- Experience managing the full product lifecycle , from concept to shelf (or site)

- Commercial acumen and familiarity with both retail and direct-to-consumer models

- Excellent communication and storytelling skills , with an ability to simplify and clarify

- Data-fluent, with the ability to translate performance metrics into strategy

- Organized, proactive, and adaptable in a fast-moving environment

Preferred Qualifications:

- Experience in CPG, consumer products, retail, or another fast-paced consumer-facing business

- Experience supporting or owning brand, channel, category, or go-to-market strategy

- Experience using consumer, customer, sales, or financial data to identify insights and influence business decisions

- Exposure to P&L management, forecasting, demand planning, or other financial drivers of a business

- Experience partnering cross-functionally with teams such as Sales, Finance, Creative, Product, Operations/Purchasing, or Supply Chain

- Experience evaluating or influencing assortment, pricing, product positioning, promotions, or commercialization

- Demonstrated ability to balance short-term business opportunities with long-term brand health

- Experience working in a high-growth or rapidly changing environment

Benefits:

- Comprehensive medical, dental, and vision care

- 401k package with employer matching

- Paid Time Off

- Maternity/Paternity leave

- Full indoor basketball/volleyball court

- Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)

- Yoga studio

- Meditation/Nap room

- And much more!

## Skills

### Required
- brand management
- product marketing
- marketing-focused product management
- cross-functional product launches
- product lifecycle management
- commercial acumen
- communication
- storytelling
- data analysis

### Nice to have
- CPG
- consumer products
- retail
- brand strategy
- channel strategy
- category management
- go-to-market strategy
- P&L management
- forecasting
- demand planning

---

Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/trovebrands/jobs/4428979009?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)