# Assistant Manager - Marketing

**Company**: SWIGGY
**Location**: Pune, MH
**Work arrangement**: onsite
**Job type**: full-time
**Category**: Marketing

**Apply**: https://jobs.smartrecruiters.com/SWIGGY/6000000001461866-assistant-manager-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_38779e53-aed

## Description

We are looking for an Assistant Manager - Marketing to join our team at Swiggy Instamart.

As an Assistant Manager - Marketing, you will be responsible for designing and executing below-the-line (BTL) marketing strategies to drive growth and awareness for our convenience grocery segment.

Key responsibilities include:

- Developing BTL strategies and frameworks for brand launches

- Conceptualizing and executing out-of-the-box marketing stunts

- Creating repeatable growth engines on the ground, such as hyper-local referral hubs and community-based sampling programs

- Managing end-to-end campaigns, including vendor scouting and negotiation, fabrication, promoter training, and post-activation auditing

- Working with design teams to create point-of-sale materials and activation setups

- Managing budgets and focusing on cost per trial and cost per acquisition

- Building a feedback loop from the ground up to provide insights to product and GTM teams

Requirements:

- 3-5 years of experience in BTL, rural marketing, or experimental marketing

- Proven track record of growth hacking in the offline world

- Existing relationships with high-quality BTL agencies and fabricators

- Strong marketing knowledge and problem-solving skills

- Ability to use tools to bridge the gap between offline activations and online app conversions

- Attention to detail and willingness to take ownership and action

## Skills

### Required
- BTL marketing
- growth hacking
- marketing strategy
- problem-solving
- project management

### Nice to have
- Telecom
- FMCG
- Fintech
- payment apps

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/SWIGGY/6000000001461866-assistant-manager-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)