# Senior Integrated Campaigns Manager

**Company**: Vercel
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $150,000 - $207,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/vercel/jobs/6122619004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_37b05c10-b23

## Description

Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.

You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion. You'll translate product and business priorities into cohesive campaign narratives that resonate with developers, technical decision-makers, and enterprise buyers, then orchestrate the cross-functional machine that brings them to life.

Working alongside Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales, you'll unify individual channel efforts into a single integrated motion. Every campaign you run will blend developer-first storytelling with enterprise-grade messaging and span the full funnel from first touch to closed revenue.

### Responsibilities

- Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.

- Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.

- Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.

- Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person.

- Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.

- Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.

- Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments.

- Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.

### Requirements

- 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns , within developer tools, cloud infrastructure or other technical SaaS products.

- A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.

- Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.

- A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region.

- Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.

- Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls.

- Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.

### Nice to Have

- Experience marketing directly to developer communities or running technical content programs.

- Launched campaigns supporting AI, cloud, or infrastructure products.

- Worked in both high-growth startups and large-scale enterprise organizations.

### Compensation & Benefits

- Competitive compensation package, including equity.

- Inclusive Healthcare Package.

- Opportunities for learning and growth, including mentorship and event attendance.

- Flexible Time Off.

- Gear and WFH budget provided.

## Skills

### Required
- B2B marketing
- integrated campaigns
- demand generation
- marketing technical products
- program management
- data analysis

### Nice to have
- marketing to developer communities
- technical content programs
- AI, cloud, or infrastructure products
- high-growth startups
- large-scale enterprise organizations

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