# Specialist, Consumer Marketing Intelligence

**Company**: Ford Motor Company
**Location**: Dearborn, MI
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $68,300-162,120
**Category**: Marketing
**Industry**: Automotive
**Wikidata**: https://www.wikidata.org/wiki/Q44294

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/67874?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_35e4c025-8a0

## Description

At Ford Motor Company, you can build more than vehicles. Come build what matters.

The Marketing Intelligence Specialist supports the development and optimization of Consumer Marketing Communications by delivering data-driven insights that improve campaign effectiveness and brand performance.

## Responsibilities

- Support analysis of brand health, campaign performance, and consumer behavior to identify key drivers of consumer engagement and business outcomes.

- Consolidate insights across sources to provide a cohesive view of performance.

- Partner with Marketing Communications and Media teams to evaluate campaign effectiveness and inform optimization opportunities.

- Monitor key metrics and trends, highlighting risks and opportunities.

- Develop clear, concise deliverables that translate data into actionable insights.

- Support design and execution of test-and-learn plans and track results against defined KPIs.

- Maintain reporting cadence for key initiatives, ensuring alignment between leading indicators and lagging outcomes.

- Contribute to continuous improvement of measurement frameworks, tools, and processes.

## Qualifications

- Bachelor’s degree in Marketing, Business, Analytics, or related field.

- 5-7 years of experience in marketing analytics, insights, or strategy.

- Foundational analytical skills with ability to work across multiple datasets.

- Familiarity with campaign measurement and brand tracking methodologies.

- Ability to synthesize data into clear, structured insights.

## Benefits

- Immediate medical, dental, vision and prescription drug coverage.

- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.

- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.

- Vehicle discount program for employees and family members and management leases.

- Tuition assistance.

- Established and active employee resource groups.

- Paid time off for individual and team community service.

- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.

- Paid time off and the option to purchase additional vacation time.

## Skills

### Required
- marketing analytics
- insights
- strategy
- data analysis
- campaign measurement
- brand tracking

### Nice to have
- CM360
- Adobe Analytics
- Meta Business Manager
- S&P Catalyst
- J.D. Power
- communication skills
- executive-level storytelling

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Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/67874?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)