# Head of Marketing - AlphaTauri

**Company**: Red Bull
**Location**: Fuschl am See
**Experience**: senior
**Job type**: full-time
**Salary**: €2,509 gross per month (minimum)
**Category**: Marketing
**Industry**: Fashion

**Apply**: https://jobs.redbull.com/en/elsbethen-head-of-marketing-alphatauri--ref25997v?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_34be2603-c66

## Description

We are seeking a highly experienced Head of Marketing to lead the marketing strategy for AlphaTauri, a premium fashion and sports apparel brand. You will be responsible for developing and executing marketing strategies that integrate creativity, partnerships, consumer insights, and business growth initiatives.

Key responsibilities include:

- Developing tailored product value propositions and benefit narratives for various markets

- Crafting impactful materials for internal and consumer audiences

- Managing integrated campaigns, planning and executing events, coordinating impactful POS activations, optimizing digital marketing efforts, and leading PR initiatives

- Providing leadership and guidance to the marketing team, overseeing communication, merchandising, and marketing processes

- Preparing and managing the annual budget, monitoring expenditures, analyzing variances, and implementing corrective actions as necessary

- Overseeing negotiations and the management of strategic partnerships to achieve mutually beneficial outcomes

Requirements:

- At least 5 years of senior-level experience in the fashion/sports apparel industry

- At least 3 years of experience managing teams

- Proven track record in establishing and implementing international marketing strategies for apparel

- Deep knowledge of fashion, sports trends, and lifestyle market dynamics

- Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sports clubs

- Strong project management, leadership, and presentation skills with a problem-solving mindset

- Collaborative attitude and proficiency in Microsoft Office, especially PowerPoint

We offer a competitive salary package based on market-oriented salaries, significantly above the minimum salary of €2,509 gross per month. As an employer, we value diversity and support people in developing their potential and strengths.

## Skills

### Required
- Marketing Strategy
- Team Leadership
- Financial Management
- Partnership Management
- Project Management
- Microsoft Office

### Nice to have
- Fashion industry experience
- Sports apparel experience
- International marketing experience

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/en/elsbethen-head-of-marketing-alphatauri--ref25997v?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)