# Sr. Director, MASH/ALD Brand Lead & Pipeline

**Company**: GSK
**Location**: Durham
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Healthcare
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Durham-Blackwell-Street/Sr-Director--MASH-ALD-Brand-Lead---Pipeline_448333?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_33975b14-21b

## Description

The Sr. Director, MASH/ALD Brand Lead & Pipeline role serves as the commercial Brand Lead for MASH/ALD assets and as the primary U.S. commercial authority for the broader Hepatology/Immunology pipeline and portfolio.

The role has end-to-end accountability for pipeline strategy from early development through launch readiness and lifecycle management. The role owns and shapes the commercial strategy for MASH/ALD assets as they progress through development toward potential commercialization.

Key responsibilities include:

- Serving as the commercial and Brand Lead for MASH/ALD assets

- Owning U.S. pipeline and portfolio strategy for Hepatology/Immunology assets

- Defining and delivering U.S. market analyses, competitive assessments, and commercial assumptions

- Building the commercial foundation for other pipeline assets

- Delivering stage-gate recommendations to global teams

- Establishing and evolving a long-range portfolio vision for Hepatology/Immunology

The ideal candidate will have:

- A bachelor's degree in Marketing, Business, Life Sciences, or a related field

- At least 10 years of experience in pharmaceutical, biotech, or healthcare roles

- In-line brand marketing or brand management experience, ideally as a Brand Lead in specialty pharmaceutical or biotech

- Experience with HCP- or patient-administered specialty medicines

- Experience owning commercial strategy for pipeline and/or in-line assets

- Experience leading cross-functional portfolio and/or pipeline initiatives

- Experience leading strategic discussions with executive leadership, grounded in data-driven commercial insights

- Experience managing budgets and investment priorities across a program or multi-asset portfolio

- Direct people leadership experience, with a track record of developing talent and building high-performing teams

## Skills

### Required
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy

### Nice to have
- Advanced degree (e.g., MBA, master's degree, or equivalent)
- Demonstrated Hepatology/Immunology marketplace experience

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