# Ford Racing Global Brand Manager

**Company**: Ford Motor Company
**Location**: Allen Park, MI
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $115,500-$218,100
**Category**: Marketing
**Industry**: Automotive
**Wikidata**: https://www.wikidata.org/wiki/Q44294

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/70006?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_3376a09f-c59

## Description

Ford Racing is looking for a Global Brand Manager to join their Brand & Partnerships team. The successful candidate will partner cross-functionally and with key internal and external partners to manage the Ford Racing brand.

Responsibilities:

- Implement and manage brand strategies that promote Ford Racing brand growth

- Validate and steer brand representation and Identity based on brand strategy

- Document and track use cases to evolve the Ford Racing and Raptor brand books

- Govern the production and competition brand on vehicle strategies, livery strategies

- Manage the Ford Racing brand implementation in lifestyle and merchandise offerings

- Implement and govern Ford Racing branding within Experiences/GTM settings

- Work cross-functionally within Ford Racing and broader Ford teams to support programs

- Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company

- Support naming/nomenclature strategy and associated trademark clearances

- Exhibit a creative mindset to view Ford Racing through the eyes of the consumer

- Manage and update Brand ID use cases based on business decisions and partnerships

Qualifications:

- Bachelor’s degree in marketing, business, or related field

- 5+ years of work experience in the field of marketing, brand or strategy

- Practical knowledge in brand identity

- Strong presentation skills

Benefits:

- Immediate medical, dental, vision and prescription drug coverage

- Flexible family care days, paid parental leave, new parent ramp-up programs

- Family building benefits including adoption and surrogacy expense reimbursement

- Vehicle discount program for employees and family members

- Tuition assistance

- Established and active employee resource groups

- Paid time off for individual and team community service

- A generous schedule of paid holidays

## Skills

### Required
- brand management
- marketing strategy
- brand identity
- presentation skills

### Nice to have
- global brand management
- enthusiast experience

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Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/70006?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)