# Senior Director, Consumer Payments Marketing

**Company**: Visa
**Location**: Miami, FL
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $180,200.00 to $316,200.00 USD per year
**Category**: Marketing
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---Miami-FL/Senior-Director--Consumer-Payments-Marketing_REF088019W-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-director-consumer-payments-marketing-334528cf-d7f/

## Description

The Senior Director, Consumer Payments Marketing is a senior leader within LAC Marketing, responsible for leading Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and other regional business priorities.

Key Responsibilities:

- Consumer Segment Strategy & Execution: Lead Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and Debit segments in LAC.

- Integrated Planning & Cross-Functional Alignment: Lead integrated planning with media, creative, content, sponsorships, partnerships, and product partners to ensure segment priorities are embedded across campaigns, messaging, and activations.

- Affluent & Cross-Border Strategy: Oversee the development of Visa's Affluent marketing strategy for LAC, including premium positioning, differentiated experiences, and partnerships that drive preference among high-value consumers.

- Next Gen, Debit, eCommerce & New Digital Payments: Oversee the development of marketing strategies that drive relevance, adoption, and engagement among Next Gen consumers across LAC markets.

- Sponsorships, Partnerships & Experience Integration: Partner with Sponsorships and Partnerships teams to ensure consumer segment priorities are integrated into partnership activation strategies.

- Brand & Consumer Storytelling: Shape Visa's segment-specific consumer story by articulating the 'why' behind campaigns and reinforcing leadership in security, trust, innovation, and relevance.

- Leadership & Culture: Build, lead, and develop a high-performing team of senior managers focused on segment marketing excellence across LAC.

What Success Looks Like:

- Consumer segment strategies deliver measurable impact on brand preference, product adoption, and business growth across Affluent, Next Gen, Cross-Border, eCommerce, Debit, and New Payment Flows.

- Strong alignment between marketing, product, sponsorships, and market teams ensures segment priorities are embedded across campaigns, activations, and client opportunities.

Qualifications:

- Basic Qualifications: 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree.

- Preferred Qualifications: 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree.

- Background in consumer marketing, product marketing, or strategy in financial services, technology, fintech, or payments sectors.

- Proven experience translating consumer insights and segment strategies into actionable marketing plans that drive measurable business outcomes.

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## Skills

### Required
- consumer marketing
- product marketing
- strategy
- financial services
- technology
- fintech
- payments

### Nice to have
- Spanish
- Portuguese

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---Miami-FL/Senior-Director--Consumer-Payments-Marketing_REF088019W-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)