# Sr Mgr, Retail Media Analytics

**Company**: Bayer
**Location**: Whippany, New Jersey
**Experience**: senior
**Job type**: full-time
**Salary**: $144,400 - $216,600
**Category**: Marketing
**Industry**: Healthcare
**Wikidata**: https://www.wikidata.org/wiki/Q152051

**Apply**: https://talent.bayer.com/careers/job/562949978105578?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_3293fccf-7af

## Description

At Bayer, we're visionaries driven to solve the world's toughest challenges and strive for a world where 'Health for all, Hunger for none' is a reality.

As Senior Manager, Retail Media Analytics, you will lead high-impact analytics initiatives connecting retail media performance to broader media, commercial, and business outcomes.

**Your Tasks and Responsibilities:**

- Develop and implement a retail media measurement strategy, building a scalable framework across priority retailers.

- Collaborate with data engineering and analytics teams to enable daily ingestion of retail media data feeds into the enterprise data lake.

- Guide the development of multi-tiered reporting solutions serving retail-specific and enterprise-level needs.

- Integrate retail media performance and health metrics into broader enterprise insights.

- Advance partnerships and innovation with retail media platforms and measurement partners.

**Requirements:**

- Bachelor's degree in Analytics, Economics, Marketing, Business, or a related field.

- Demonstrated expertise across Retail Media Networks and commerce platforms.

- Deep expertise with at least one of the following platforms: Amazon Marketing Cloud, Scintilla, or Vendor Central.

- Strong understanding of marketing measurement methodologies, including MTA, MMM, ROI frameworks, and incrementality measurement.

- Proven experience building or governing analytics dashboards and scalable reporting solutions.

**Preferred Qualifications:**

- 10+ years of experience in analytics, measurement, or media performance roles.

**Impact:**

- Consistent, credible retail media measurement connected to National Media and enterprise business outcomes.

- Activation teams can use retail media measurement to support in-platform and near real-time allocation and optimization.

- Retail analytics insights are embedded into planning, optimization, and investment decision workflows.

**Compensation:**

- Salary range: $144,400 - $216,600.

- Additional compensation may include a bonus or commission.

- Benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

## Skills

### Required
- Retail Media Networks
- Amazon Marketing Cloud
- Scintilla
- Vendor Central
- Marketing measurement methodologies
- Analytics dashboards
- Scalable reporting solutions

### Nice to have
- 10+ years of experience in analytics, measurement, or media performance roles

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Source: [Apply at talent.bayer.com](https://talent.bayer.com/careers/job/562949978105578?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)