# Product Marketing Lead

**Company**: Duolingo
**Location**: New York, NY
**Experience**: senior
**Job type**: full-time
**Salary**: $163,200-$244,800 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/duolingo/jobs/8604113002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_313bd743-024

## Description

Our mission at Duolingo is to develop the best education in the world and make it universally available.

We're looking for a Product Marketing Lead to shape the go-to-market strategy for Duolingo's most important product bets and drive adoption from insight to impact.

You will:

- Lead audience definition, value proposition, and positioning for priority products/features; align cross-functional partners on who the products are for and how we will win in the market

- Own the go-to-market strategy and launch plan for high-impact bets; coordinate in-app moments and external channels to drive awareness and adoption

- Be the voice of the consumer by gathering consumer and market insights to help inform product decisions

- Translate strategy into clear requirements, milestones, owners, and success metrics; run effective rituals and keep documentation tight and current

- Partner with Product to sequence experiments and announcements; use early signals to shape story, targeting, and channel mix before, during, and after launch

- Drive cross-functional alignment across Product, Brand, Performance, Comms, and Business Development for launch readiness and on-time delivery

- Measure impact against adoption, conversion, and awareness goals; synthesize learnings with Analytics and recommend iterations to improve performance post-launch

- Contribute to the Product Marketing operating system: calendars, intake, templates, and playbooks that help the function scale efficiently

You have:

- 8+ years in product marketing, product strategy, or equivalent go-to-market roles in consumer tech, gaming, or subscription products

- Proven ability to turn strategy into execution: building plans, timelines, and cross-functional workflows; identifying risks early and driving mitigation to protect delivery

- Excellent communication and facilitation skills with senior and cross-functional stakeholders

- Data-informed mindset and comfort with experimentation

- Hands-on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches

- Comfort operating with ambiguity

Exceptional candidates will have:

- Experience leading GTM for new products or categories and finding product-market fit in new segments or markets

- Track record partnering on creator/community or strategic co-marketing programs to accelerate adoption

- Experience coordinating multi-market launches and localization workflows with regional partners

- Familiarity with in-app product marketing surfaces and announcement systems

- Background in a consumer subscription, gaming, or edtech company

## Skills

### Required
- product marketing
- go-to-market strategy
- launch planning
- cross-functional collaboration
- data analysis
- experimentation

### Nice to have
- GTM for new products
- creator/community programs
- multi-market launches
- in-app product marketing

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/duolingo/jobs/8604113002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)