# Market Strategy Responsibilities **Company**: Cigna Healthcare **Location**: United States Work at Home **Work arrangement**: remote **Experience**: senior **Job type**: full-time **Category**: Sales **Industry**: Healthcare **Apply**: https://cigna.wd5.myworkdayjobs.com/en-US/cignacareers/job/United-States-Work-at-Home/Vice-President--Dental-National-Accounts-Strategy---Business-Development--Existing-Business----Remote---Cigna-Healthcare_26013967-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/market-strategy-responsibilities-31382700-fea/ ## Description We are seeking a seasoned leader to join our team as a Market Strategy professional, focusing on driving growth and improving lives. **Market Strategy Responsibilities** - Use insight into customer needs, local competitive landscape, and independent judgment to work with the Dental Organization to drive industry-leading Dental Products, Networks, and Pricing. - Develop and implement short- and long-term sales strategies for existing business upsell, retention, and DPPO to DHMO conversions in conjunction with the aligned Cigna Healthcare National Account Executive Team. - Annually create an existing business risk and opportunities business plan, working with the Existing Business Lead's (EBL), to provide a clear path to the attainment and retention of profitable cases/membership growth. - Maintain a deep understanding of the National Account existing business book of business and relationships with the EB National Account Executive's (NAE). - Operate as the liaison between the National NAE's and the Dental Organization, reporting progress against plan, identifying gaps, and directing action to avoid future shortfalls. - Make determinations as to the proper use of limited resources, particularly in the area of RFP responses, network recruitment, and management. **Sales Key Responsibilities** - Meet or exceed existing business growth and retention goals. - Maintain visibility among consultants throughout the year; demonstrate a strong understanding of their perspective and their needs; actively promote the Dental Value Proposition. - Target specific consulting firms for dental-only strategy and educational opportunities. - Work in conjunction with the aligned Cigna Healthcare National Account Executive Team to maximize the volume of Dental opportunities generated by the consultant community; suggest alternative strategies as deemed necessary. - Build collaborative partnerships by actively participating in local market management discussions. - Understand competitive and market-level dynamics and implications; independently recognize those that must be brought back to Dental Senior Management Team. - Maintain a tight connection between the Cigna Dental Organization and the aligned Cigna Healthcare National Sales Team; promulgate the Value Proposition, emerging competitive information, and any other new information which helps to drive sales and reinforces partnership. - Provide dental updates and training to Cigna Healthcare EBLs, consultants, and clients. - Through superior coaching skills, aggressively and proactively promote new dental products and features. - Create strong partnerships with key internal functional areas for the specific purpose of driving growth and retention. - Offer an executive presence on behalf of the Dental organization, for key client finalist meetings. **Qualifications** - Bachelor’s degree required; advanced degree desirable. - Seasoned, respected leader with a minimum of 5 years of experience in the employee benefits industry, preferably working with Fortune 1000 employers in Ancillary Sales and/or Consulting. - Proven ability to develop strong customer/producer relationships and understand their needs and expectations. - Enterprise thinker with proven ability to influence across a matrix environment. - Ability to interpret and use data and analytics to develop tactical case-level strategies, as well as strategic market & producer strategies. - Demonstrated ability to influence others and utilize resources to accomplish tasks. - Comfortable dealing with and managing an ever-changing, highly competitive industry/environment. - Requires knowledge of healthcare/managed care business, including self-administered medical, dental, and pharmacy product knowledge, underwriting, risk and financial analysis skills, data analysis and presentation, marketing processes, sales practices, account management, and knowledge of administrative operations. - Strong persuasion skills and effective communicator; possesses excellent relationship-building skills both internally and externally. - Travel expectation is up to 50%. **Benefits** - Comprehensive range of benefits, including medical, vision, dental, and well-being and behavioral health programs. - 401(k), company-paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - data analysis - financial analysis - marketing - sales - account management ### Nice to have - consulting - employee benefits - healthcare - managed care --- Source: [Apply at cigna.wd5.myworkdayjobs.com](https://cigna.wd5.myworkdayjobs.com/en-US/cignacareers/job/United-States-Work-at-Home/Vice-President--Dental-National-Accounts-Strategy---Business-Development--Existing-Business----Remote---Cigna-Healthcare_26013967-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)