# Lead - Route to Market Strategy and Execution

**Company**: Cisco
**Location**: San Jose, California
**Experience**: senior
**Job type**: full-time
**Salary**: $194,600.00 to $285,700.00
**Category**: Sales
**Industry**: Technology

**Apply**: https://cisco.wd5.myworkdayjobs.com/en-US/Cisco_Careers/job/San-Jose-California-US/Leader--Business-Product-Management_2027076?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_30e6ce82-fc9

## Description

Cisco is growing its agentic capabilities, delivering Cloud Control platform, and leading with AI security, AI powered capabilities and products, and a growing portfolio, along with acquisitions in agentic observability and orchestration.

As a lead, you will be hands-on designing and building a product RTM framework, approach, engagement methodology, partner value proposition and value exchange for the agentic era.

**Responsibilities**

- Develop and implement Go-To-Market strategies and new operating frameworks aligned with business objectives.

- Translate strategy into initiatives with measurable outcomes.

- Develop and operationalize GTM frameworks for new market motions across the agentic platform, working closely with Product and GTM teams.

- Work with Geo and country leaders in driving the objective in driving demand generation, pipeline and revenue through partners.

- Prepare and develop partner investment, incentives, programs and rewards required to drive acceleration.

**Business Inspection & Stakeholder Management**

- Monitor performance against strategic goals, identifying optimization opportunities.

- Manage expectations and align senior leaders and stakeholders.

**Operational Excellence & Continuous Improvement**

- Build performance measurement frameworks and KPIs for GTM programs.

- Drive continuous improvement through retrospectives and lessons learned.

**Commercialization Strategy and Frameworks**

- Support the strategy for agentic commercialization frameworks,pricing, packaging, and adoption models.

- Help build out open source-to-monetization motions, DevOps buying motions, and agent-as-buyer ICPs in partnership with Sales and Product.

- Define modern product enablement structures.

**Leadership & Influence**

- Advise executive leadership on GTM operations.

- Encourage cross-functional teams to achieve high-impact results.

**Program Development**

- Build scalable frameworks and processes for Go-To-Market program execution across GTM teams.

- Establish governance models to ensure consistency and accountability.

**Cross-Functional Alignment**

- Partner with Sales, Marketing, Product, Finance, and Customer Success teams to ensure alignment and coordinated execution across organizations.

**Minimum Qualifications**

- Bachelor’s degree in Business, Marketing, Operations, or a related field.

- 12+ years of experience in go-to-market leadership roles such as Product Management, Sales, Sales Acceleration, Customer Success, or Marketing.

- Industry experience in the AI and agentic market, either in an AI company or supporting AI products within a SaaS company.

**Preferred Qualifications**

- Experience with AI, agentic AI, platform, or developer-focused product launches.

- Experience with Security and exposure to agentic security.

- Experience with 0-to-1 product launches and customer adoption motions.

- Ability to operate in a fast-paced, agile environment with constant change.

- Strong interest as a builder.

- Ability to drive alignment and decisions across multiple stakeholder teams.

- Exposure to open source-to-monetization motions, DevOps buying centers, or new commercialization models (usage-based, consumption, platform packaging).

- Strong understanding of AI models, MCP, Agents, supply chain and market trends insights.

## Skills

### Required
- AI
- agentic AI
- Go-To-Market strategies
- operational excellence
- leadership

### Nice to have
- Security
- open source-to-monetization motions
- DevOps buying centers
- new commercialization models

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Source: [Apply at cisco.wd5.myworkdayjobs.com](https://cisco.wd5.myworkdayjobs.com/en-US/Cisco_Careers/job/San-Jose-California-US/Leader--Business-Product-Management_2027076?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)