# Brand Proposition Lead

**Company**: Trainline
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: £65K - £72K
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/trainline/6543dbd5-062c-44f7-88cf-3275c2867c6a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_30ae99b4-571

## Description

As a Brand Proposition Lead at Trainline, you will be responsible for developing and delivering the company's consumer proposition across all markets, with a focus on the New Business area. You will work closely with various teams, including UX Research, Data Science, and Brand Insights, to build a clear picture of customer segments and shape propositions that meet their needs.

Key responsibilities include:

- Taking an insight and data-led approach to proposition development

- Leading the briefing of new research and insight

- Applying behavioural science thinking to shape and test hypotheses

- Being the voice of the brand and customer within the New Business area

- Partnering with Country Managers and local specialist teams to understand market and customer challenges

- Working closely with Product, UX, and Engineering to develop and test propositions

- Collaborating with Senior Brand Managers, Creative Studio, and Growth teams to set guidelines for proposition execution

- Defining success metrics for each proposition and tracking its impact

Requirements:

- Experience working in a tech and/or consumer-oriented industry

- A track record of leading projects end-to-end

- A curious, analytical mindset with confidence in developing hypotheses and using data to guide decisions

- Comfort managing and communicating with senior stakeholders

- Strong familiarity with both brand and business performance KPIs

- Experience working within or alongside product marketing teams

Benefits include:

- £65K-£72K salary range

- Bonus offers

- Private healthcare and dental insurance

- Generous work-from-abroad policy

- 2-for-1 share purchase plans

- EV Scheme

- Extra festive time off

- Excellent family-friendly benefits

## Skills

### Required
- data analysis
- behavioural science
- brand management
- product marketing

### Nice to have
- AI tools
- international European markets

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/trainline/6543dbd5-062c-44f7-88cf-3275c2867c6a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)