# Associate Director, Regional Marketing - New York / Philadelphia

**Company**: Bayer
**Location**: Long Island, New York
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $143,280.00 - $214,920.00
**Category**: Marketing
**Industry**: Healthcare
**Wikidata**: https://www.wikidata.org/wiki/Q152051

**Apply**: https://talent.bayer.com/careers/job/562949978354134?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_302538a3-168

## Description

At Bayer, we're visionaries driven to solve the world's toughest challenges and strive for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility.

As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer's Cardiovascular Renal Portfolio.

**Key Tasks and Responsibilities:**

- Strategic Thought Leader (TL) Engagement: Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health. Engage target customers across appropriate channels and activities to create positive product perception and deep relationships.

- Congresses & Regional Convention Leadership: Coordinate and execute plans for company presence at conferences. Leverage and repurpose content leading internal approvals and align and train local staffing to create a strong and effective congress presence.

- Speaker Bureau Engagement: Lead marketing-initiated peer-to-peer (P2P) program execution including national broadcast. Support the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content.

- Implement Regional Marketing Initiatives and Programs: Own or contribute to various local and national marketing projects that drive brand strategy. Contribute to and actively participate in platform teams focused on improving processes.

- Insight Generation and Field Partnership: Coordinate, share, and consolidate customer insight and intelligence. Execute against regional marketing plan that aligns with strategic imperatives of national brand plan and help drive brand growth at local levels.

**Requirements:**

- Bachelor's degree

- Valid driver's license and clean driving record

- 5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing experience

- 2 years' experience working within the cardiovascular therapeutic area

- Proven accomplishment in identifying and driving a strategic approach to business

- Proven track record of sales, customer-facing success, and/or superior project management

- Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders

- Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion

- Proactive, results-oriented, hard-working, self-starter motivated by a challenging task

- Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion

- Desire to take the next step in your career to build a marketing capability or advance in sales leadership

- Travel (50% +) to customer engagements, medical conferences, patient advocacy events, and internal meetings.

**Preferred Qualifications:**

- Bachelor's degree with a life science background

- To reside in or near the geography

- Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas

- Experience working with academic institutions and key accounts

**Salary:** $143,280.00 - $214,920.00 per year, with additional compensation including a bonus or commission, and benefits such as health care, vision, dental, retirement, PTO, sick leave, etc.

## Skills

### Required
- strategic thinking
- leadership
- communication
- project management
- customer relationship management

### Nice to have
- life science background
- marketing experience
- sales training
- account management

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Source: [Apply at talent.bayer.com](https://talent.bayer.com/careers/job/562949978354134?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)