# Brand Home Manager

**Company**: Diageo
**Location**: Texas
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: $85,500 to $142,500 (annual)
**Category**: Operations

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Texas/Retail-Operations-Manager---Balcones_JR1131373?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2f6fcd01-239

## Description

You will be directly accountable for the operational responsibilities for all strategic planning, budgeting, and execution of activities related to sales, marketing, management, and operations of Balcones / Waco, Texas.

You will contribute, alongside agency partners and supply counterparts, to capital project planning, strategic marketing, and financial feasibility of new brand home site.

**Responsibilities:**

**Planning and Ops**

- Manage and lead all aspects of the assets assigned to the brand home, including strategic plans around guest services, personnel, brand stores, capital planning, and events.

- Partner with financial business counterpart to ensure due diligence and thorough analysis of all long-term projects and proposals.

- Supervise career development and training of brand home staff to ensure their skills continue to grow to meet future demands and changing brand strategy.

- Develop and implement financial reporting KPIs for each brand home location.

**Annually**

- Develop annual operating plans and budgets for brand home.

- Continually monitor expenses, cash flows, and sales during the fiscal year to maintain a thorough understanding of the business and each department.

- Provide a Quarterly report overview to the Director of American Whiskey Development regarding operational performance and adherence to budget.

**Sales & Marketing**

- Develop and implement programs that build awareness for brand homes among key media to gain valuable exposure by positioning the facility as a preferred whiskey travel destination.

- Work with agency partners to establish marketing plans and PR activities for brand home.

- Initiate VIP programming for the field sales teams to encourage extensive use of the brand home as a marketing tool for their clients and customers.

**Brand Marketing Responsibilities**

- Be instrumental in leveraging sponsorships for brands in Texas that will gain valuable exposure to our core consumer for each respective brand.

- Maintain budgetary control over “TX Community Relations” account.

- Serve as a spokesperson for American Whiskey Brands.

**Experience/skills required:**

- Bachelor’s degree in Business, Hospitality Management, Operations, Marketing, or a related field, or equivalent relevant professional experience.

- 5+ years of relevant experience in the spirits industry, hospitality, visitor attractions, experiential venues, retail operations, or another consumer-facing environment.

- Strong people leadership and operational management capabilities, with experience managing teams and/or external partners, budgets, business performance, and multiple operational priorities in a fast-paced consumer-facing environment.

- Ability to work on-site in Waco, Texas at least 4 days per week, with availability to travel up to 10% based on business needs.

## Skills

### Required
- Business
- Hospitality Management
- Operations
- Marketing
- Leadership
- Budgeting
- Financial Analysis
- Project Planning

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Texas/Retail-Operations-Manager---Balcones_JR1131373?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)