# Business Development Manager - Marketing Services

**Company**: Keywords Studios
**Location**: Los Angeles
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $100,000+
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q64141679

**Apply**: https://apply.workable.com/j/069CC301AD
**Canonical**: https://yubhub.co/jobs/job_2f446ca6-c6f

## Description

At Keywords Studios, we are seeking a Business Development Manager - Marketing Services to drive strategic revenue growth within the North American Video Games market. As the primary mission of this role is to secure high-value partnerships with global games publishers, articulating Keywords Studios' unique ability to find, attract, and engage players through data-driven insights and creative marketing excellence.

Key Responsibilities:

- Identify, prospect, and close high-value opportunities specifically targeting major global game publishers and developers.

- Expertly sell the full suite of Engage Marketing Services, tailored for the gaming lifecycle, including strategy & insight, social & influencer marketing, PR & outreach, creative production, and strategic planning.

- Develop and execute a sales roadmap that prioritizes high-growth accounts within the gaming sector to exceed annual revenue targets.

- Build and nurture executive-level relationships within the marketing and publishing departments of the world's leading games companies.

- Partner closely with our global creative and production studios to pitch integrated, world-class marketing solutions that meet complex client needs.

- Serve as a brand ambassador at major gaming events, including GDC, Summer Game Fest, PAX, and Gamescom.

Requirements:

- Industry Expertise: Extensive experience working directly for or with global games publishers.

- Sales Track Record: 5+ years of proven success in a Business Development role, specifically within the video games or gaming-adjacent marketing space.

- Market Knowledge: A comprehensive understanding of the global gaming ecosystem, including platform trends, player behavior, and the social/influencer landscape.

- High-Level Network: An active, 'warm' network of contacts within the North American gaming industry (Publishers, Developers, and Agencies).

- Communication: Exceptional storytelling and presentation skills; able to translate marketing services into a compelling ROI-driven narrative for game leads.

- Autonomy: A self-starter with the discipline to drive sales cycles independently while reporting into a global leadership structure.

Benefits: The salary range for this position is $100,000+ with bonus opportunity depending on experience.

## Skills

### Required
- Industry Expertise
- Sales Track Record
- Market Knowledge
- High-Level Network
- Communication
- Autonomy