# Podcast Creator Marketing Lead

**Company**: Spotify
**Location**: New York, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $132,030- $188,615
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/spotify/c49edf5d-f300-4d57-85c6-bab115006567?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2ea1b64f-bb8

## Description

Spotify's Podcast Creator Marketing team focuses on helping podcast creators build audiences, grow their businesses, and succeed on Spotify. In this role, you will lead the go-to-market (GTM) strategy for new creator products and capabilities.

### Responsibilities

- Lead the end-to-end product marketing strategy for Spotify's core podcast and video creator capabilities, driving initiatives independently from concept through execution.

- Develop and communicate holistic go-to-market strategies for the core creator product portfolio, including product positioning, messaging, narrative, and commercialization plans.

- Define, track, and deliver against product adoption and growth goals, using data to measure success and optimize outcomes.

- Partner with Research and Insights teams to identify new opportunities through market analysis, competitive benchmarking, and synthesis of qualitative creator feedback.

- Collaborate closely with Product, Engineering, and cross-functional stakeholders to influence the product roadmap and shape the overall product and marketing strategy.

### Requirements

- At least 7+ years of product marketing or marketing experience within tech, media or social media platforms.

- Proven success leading complex, cross-functional initiatives at scale.

- Experience driving product adoption through positioning, messaging, and go-to-market strategy.

- Strong ability to influence and collaborate across Product, Engineering, Data Science, Research, and Marketing.

- Excellent communication and stakeholder management skills across all levels of an organization.

- Highly organized, with experience managing multiple priorities across global teams.

- Passion for creators, podcasts, video, and digital platforms, with a strong understanding of market and industry trends.

### Location and Benefits

- This role is based in New York, New York, with flexibility to work from home.

- The United States base range for this position is $132,030- $188,615, plus equity (plus bonus or commission).

- Benefits include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays.

## Skills

### Required
- product marketing
- marketing strategy
- go-to-market strategy
- product adoption
- growth goals
- data analysis
- market research
- competitive benchmarking
- qualitative feedback
- product roadmap
- cross-functional collaboration

### Nice to have
- creator economy experience

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/spotify/c49edf5d-f300-4d57-85c6-bab115006567?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)