# Digital Content Producer

**Company**: NASCAR
**Location**: Charlotte, NC
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Category**: Design
**Industry**: Motorsport
**Wikidata**: https://www.wikidata.org/wiki/Q233929

**Apply**: https://nascar.wd1.myworkdayjobs.com/en-US/NASCAR/job/Charlotte-NC/Digital-Content-Producer_JR14070
**Canonical**: https://yubhub.co/jobs/job_2e9a47c0-174

## Description

You will join a community of passionate individuals who care about our sport and are united in seeing it grow. We seek a talented professional to join our team as a Digital Content Producer based in our Charlotte, North Carolina office.

The Digital Content Producer plays a critical role in the creation of innovative and captivating content with a primary focus on YouTube and crossover opportunities across NASCAR's broader digital platforms. This role blends creative storytelling with strategic platform expertise.

### Duties

- Ideate, produce, and edit engaging videos that elevate the NASCAR brand, highlight its drivers and culture, and grow our fan base through platform-native, audience-first storytelling.

- Develop and produce original YouTube-first content that entertains, informs, and connects fans to the sport, its personalities, and its culture.

- Contribute to all aspects of the creative process — from concept through delivery — including ideation, scripting, shooting, and editing of long-form, episodic, and short-form video content.

- Experiment with new storytelling formats, leveraging YouTube-native tools (e.g., thumbnails, end screens, playlists) and best practices for audience growth, watch time, and retention.

- Collaborate across teams (social, marketing, editorial, production) to create shot lists and content plans for race weekends, events, and off-track features.

- Travel as needed to races and events to shoot and produce content that brings the NASCAR experience to life.

- Oversee projects to ensure quality, timeliness, and creative alignment with NASCAR's voice and goals.

- Stay current on digital trends, audience behaviours, and platform updates to continually evolve NASCAR's YouTube and social presence.

- Travel: 30%, including weekends during race seasons.

### Required Skills/Experience

- Bachelor's degree or equivalent from a four-year college or university.

- Minimum of four years' related experience; or equivalent combination of education and experience. One to two years of professional experience in digital video production, ideally focused on YouTube or social media storytelling.

- Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or equivalent.

- Proficient on company-provided hardware and software.

- Valid driver's license

- Ability to thrive as part of a collaborative team.

- Ability to thrive on creativity and data-driven insights in a fast-paced production environment.

- A digital video native with a deep understanding of YouTube's unique ecosystem.

- Able to manage multiple projects under tight deadlines.

- Exceptional organisational and time management skills, with flexibility to adapt to shifting priorities.

- Understanding of the sports industry, ideally with familiarity in motorsports, preferred.

- A portfolio demonstrating successful digital video creation is preferred

## Skills

### Required
- video editing software
- Adobe Premiere Pro
- Final Cut Pro
- digital video production
- YouTube
- social media storytelling
- collaborative team
- creativity
- data-driven insights
- fast-paced production environment
- YouTube's unique ecosystem
- project management
- organisational skills
- time management
- sports industry
- motorsports

### Nice to have
- digital video native
- deep understanding of YouTube's unique ecosystem
- portfolio demonstrating successful digital video creation