# Product Marketing Manager, Audience and Messaging

**Company**: Figma
**Location**: San Francisco, CA • New York, NY • United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $153,000-$317,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/figma/jobs/6009558004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2e683b48-751

## Description

We are looking for a Product Marketing Manager to own the audience intelligence and messaging architecture that underpins how we go to market. This role will build the systems: the persona frameworks, the central messaging architecture, the shared vocabulary that Launch PMMs, DG, and sales teams draw from. They will operate at the horizontal layer, maintaining the narrative thread that connects Figma's growing portfolio into a single, legible story for each audience we serve.

Key responsibilities include:

- Building and maintaining a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio

- Developing actionable buyer and user personas that go beyond job title, incorporating need state, AI fluency, workflow stage, and purchase context

- Integrating competitive and market intelligence into everything we produce, ensuring GTM teams are always working from current, validated context

- Partnering with Launch PMMs to maintain narrative coherence across product pillars without slowing down their execution

- Translating audience and messaging strategy into the language DG and sales need to hit their goals, with a real understanding of the volume they face and the context they need to win

- Establishing and running the XFN rhythms (PMM x Product Growth, PMM x DG) that keep audience and messaging context flowing across teams

We would love to hear from you if you have:

- 5+ years in product marketing, with significant time in multi-product or multi-segment B2B SaaS

- Deep experience with persona development rooted in qualitative research and behavioral insight

- Strong XFN skills: you can align stakeholders, influence without authority, and adapt your communication for everyone from DG analyst to CMO

- Experience messaging products that are actively redefining their category , comfortable working without a ready-made frame and skilled at building one the market can follow

- Genuine empathy for XFN workflows , you meet collaborators in their language, their context, and their constraints, and do the translation so they don't have to

While not required, it is an added plus if you also have:

- Proven background in PLG and enterprise dual motion

- Comfort leveraging AI as a core part of your workflow when the problem calls for it

- Track record of scaling an emerging segment program 0 to 1

- Background in building/contributing to a company's brand narrative and category positioning

- Comfort working with usage data or pipeline analytics to validate messaging effectiveness

## Skills

### Required
- product marketing
- audience intelligence
- messaging architecture
- persona frameworks
- central messaging architecture
- shared vocabulary
- Launch PMMs
- DG
- sales teams
- competitive and market intelligence
- GTM teams
- XFN rhythms
- PMM x Product Growth
- PMM x DG

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/figma/jobs/6009558004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)