# Sr. Business Analyst - Talent Marketing Analytics

**Company**: Capital One
**Location**: McLean, VA
**Experience**: senior
**Job type**: full-time
**Salary**: $111,200 - $126,900
**Category**: Data Science
**Industry**: Finance

**Apply**: https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/McLean-VA/Sr-Business-Analyst---Talent-Marketing-Analytics_R1003774-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2e4c79e6-3ee

## Description

As a Senior Business Analyst at Capital One, you will apply your strategic thinking, quantitative rigor, and AI fluency to tackle complex business challenges that directly impact company performance.

You will join a collaborative analyst community that values innovation, continuous learning, and data-backed decision-making.

As a member of the Talent Marketing Analytics team, you will harness data and advanced analytics to shape how Capital One reaches, engages, and hires top-tier talent.

Your day-to-day might involve:

- Building analytics strategies to measure the impact of paid media, events, and media partnerships.

- Creating standardized KPI frameworks and reporting standards for new international markets.

- Designing and analyzing A/B tests to optimize campaign performance across candidate channels.

- Setting up tracking and reporting for emerging digital trends, such as Answer Engine Optimization (AEO).

- Creating, automating, and updating user-friendly dashboards to track key performance metrics.

- Using tools like SQL, Python, and generative AI to quickly analyze campaign data and automate routine reporting.

General Responsibilities:

- Marketing Analytics & Strategy: Analyze performance across the marketing funnel to find growth opportunities and make clear recommendations to improve campaign outcomes in partnership with the marketing agency.

- Experimentation & Testing: Set up hypotheses, design tests, and analyze results for multi-channel campaigns both in the U.S. and globally.

- Dashboard & Product Ownership: Build, manage, and maintain automated dashboards that keep key metrics up to date and accessible.

- Cross-Functional Collaboration: Partner with marketing strategists, product managers, and external agency partners to align on goals and data needs.

- AI & Technical Innovation: Apply tools like SQL, Python, and AI assistants to streamline workflows and modernize analytical tools.

- Data Storytelling: Present insights clearly through simple visuals and strong narratives to help leaders make confident, data-driven decisions.

Basic Qualifications:

- At least 2 years of professional experience performing analysis.

- Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:

- A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field).

- A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration.

Preferred Qualifications:

- Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering.

- 1+ years of experience in SQL querying.

- 2+ years of experience in statistical analyses.

- 1+ years of experience in consulting.

- 1+ years of experience presenting to cross-functional stakeholders.

- 1+ years of experience defining business requirements.

The minimum and maximum full-time annual salaries for this role are $111,200 - $126,900.

This role is also eligible to earn performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI).

## Skills

### Required
- SQL
- Python
- generative AI
- data analysis
- statistics

### Nice to have
- Master’s Degree in Business or quantitative field
- SQL querying
- statistical analyses
- consulting
- presenting to cross-functional stakeholders
- defining business requirements

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Source: [Apply at capitalone.wd12.myworkdayjobs.com](https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/McLean-VA/Sr-Business-Analyst---Talent-Marketing-Analytics_R1003774-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)