# Omnichannel Marketing Manager

**Company**: GSK
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Durham-Blackwell-Street/Omnichannel-Marketing-Manager_449446?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2ddb1076-578

## Description

Join GSK as an Omnichannel Marketing Manager to lead innovative digital and multi-channel marketing efforts in the United States.

You will work closely with cross-functional teams to create meaningful engagement with healthcare professionals.

Responsibilities:

- Lead the planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels.

- Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials.

- Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns.

- Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement.

- Navigate the promotional review and approval process to ensure compliance with industry regulations.

- Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders.

Basic Qualifications:

- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.

- Minimum 4 years of experience in healthcare or pharmaceutical marketing, including digital or omnichannel marketing.

- Experience managing end-to-end digital campaigns across channels such as website, email, paid social, search engine marketing, or digital display advertising.

- Proven ability to work effectively within cross-functional teams and matrix environments.

- Experience managing agency partners and vendors.

- Strong communication skills with experience in managing promotional review and regulatory compliance processes.

Preferred Qualifications:

- Master of Business Administration (MBA) or advanced degree in a related field.

- Experience in pharmaceutical or healthcare industry marketing, particularly in vaccines, specialty medicines, or infectious disease.

- Knowledge of healthcare professional (HCP) audience targeting and digital media planning.

- Hands-on experience with campaign analytics and marketing performance optimization.

- Strong project management skills with the ability to manage multiple priorities and deadlines.

- Experience working in highly regulated industries with formal promotional review processes.

Work Location and Environment: This role is based in the United States and offers a hybrid working model, with an expectation to be on-site approximately two days a week.

Benefits: Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

## Skills

### Required
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy

### Nice to have
- MBA
- pharmaceutical or healthcare industry marketing
- HCP audience targeting
- digital media planning
- campaign analytics
- marketing performance optimization
- project management

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Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Durham-Blackwell-Street/Omnichannel-Marketing-Manager_449446?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)