# Digital Business Development - Website Sales & Marketing

**Company**: HP
**Location**: Ariana, Ariana
**Experience**: senior
**Job type**: full-time
**Category**: Sales
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Ariana-Ariana-Tunisia/Digital-Business-Development---Website-Sales---Marketing_3170675?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/digital-business-development-website-sales-and-2ddac03a-0df/

## Description

This role will help drive business growth across HP Support Web by developing and managing marketing campaigns, promotional placements, and digital sales initiatives throughout the customer support journey.

The Business Developer will connect customer needs, marketing opportunities, and HP business priorities to deliver relevant experiences that increase engagement, conversion, and revenue.

Working closely with global business teams, product categories, regional stakeholders, analytics partners, and digital experience teams, this person will manage campaigns from opportunity identification through execution, measurement, and optimization.

**Responsibilities:**

- Develop Support Web growth opportunities: Identify opportunities to promote relevant HP products, services, and solutions across the customer support journey.

- Manage marketing campaigns end to end: Coordinate campaign planning, requirements, content, targeting, placements, approvals, launches, and post-launch performance reviews.

- Build campaign strategies: Translate business objectives and customer insights into actionable campaign plans, including target audiences, offers, messaging, digital placements, and success metrics.

- Coordinate campaign execution: Work with business owners, product categories, regional teams, content teams, UX, engineering, analytics, and other partners to ensure campaigns are delivered accurately and on time.

- Manage the campaign roadmap: Maintain visibility on active, upcoming, and proposed campaigns, while coordinating priorities, dependencies, risks, and stakeholder expectations.

- Drive experimentation and optimization: Support A/B tests and other experiments to improve campaign relevance, engagement, conversion, and customer experience.

- Measure business performance: Define and monitor campaign KPIs, analyze results, identify performance gaps, and recommend optimization actions.

- Develop business cases: Quantify potential opportunities, assess expected customer and business impact, and support prioritization decisions with data.

- Improve customer journey: Identify friction points and ensure commercial experiences remain relevant, contextual, and aligned with the customer’s support intent.

- Communicate results and recommendations: Provide clear campaign updates, performance insights, and business recommendations to stakeholders and leadership.

- Ensure cross-functional alignment: Act as the main business point of contact for Support Web marketing campaigns, connecting business objectives with execution teams.

**Requirements:**

- Experience in project management, business development, digital marketing, campaign management, e-commerce or digital sales.

- Understanding of how to transform a business opportunity into a structured campaign with clear requirements, stakeholders, milestones, and KPIs.

- Strong sales and marketing mindset, with an interest in creating relevant customer experiences that generate measurable business value.

- Ability to manage multiple campaigns and coordinate deliverables across global and cross-functional teams.

- Analytical skills, with ability to use data to evaluate campaign performance, identify insights, and recommend actions.

- Strong stakeholder-management skills and ability to communicate effectively with business, technical, and leadership audiences.

**Preferred Qualifications:**

- Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, or a related field, or equivalent professional experience.

- 7–10 years experience in digital marketing, business development, e-commerce, digital sales, campaign management, or customer journey optimization.

- Familiarity with web analytics, campaign reporting, experimentation, and performance measurement tools.

- Project or program management certification is a plus.

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## Skills

### Required
- project management
- business development
- digital marketing
- campaign management
- e-commerce
- digital sales

### Nice to have
- web analytics
- campaign reporting
- experimentation
- performance measurement tools
- project or program management certification

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Ariana-Ariana-Tunisia/Digital-Business-Development---Website-Sales---Marketing_3170675?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)