# Product Marketing Lead

**Company**: Brex
**Location**: New York, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $248,600 - $279,675
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/brex/jobs/8079278002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2d3046ac-408

## Description

## Job Summary

As a Product Marketing Lead at Brex, you'll drive end-to-end storytelling for Brex products and customers. You'll lead product launches and go-to-market strategies , defining narratives, shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption.

## Responsibilities

- Build narrative, product positioning, and GTM strategy for Brex products and customer segments

- Deeply understand your customers through research, sales call listening, and direct conversations to inform strategy and creative

- Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey, from acquisition to adoption to retention

- Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more) that demonstrate why Brex is the best solution

- Work with Sales Enablement to create training and resources that help reps win deals

- Partner with Brand, Design, and Events to create compelling content experiences, including panel and keynote presentations

- Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals

## Requirements

- 10+ years in product marketing (ideally at a B2B SaaS or fintech company)

- 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders

- Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns

- Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels

- Strong creative judgment with the ability to give clear, constructive feedback that elevates work

- Customer-obsessed with deep empathy for the people you're marketing to

- Expertise in market segmentation, personas, and customer journey mapping

- Strategic thinker who executes tactically and works cross-functionally,a maker at heart

- Proficiency with AI tools for productivity and content creation

## Compensation

The expected salary range for this role in SF or NYC is $248,600 - $279,675.

## Skills

### Required
- product marketing
- B2B SaaS
- fintech
- marketing campaigns
- sales enablement
- brand
- design
- events
- data analysis
- AI tools
- market segmentation
- personas
- customer journey mapping

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/brex/jobs/8079278002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)