# Social Media Specialist

**Company**: Red Bull
**Location**: Milan, Lombardy
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Salary**: €34,000 - €40,000
**Category**: Marketing
**Industry**: Sports

**Apply**: https://jobs.redbull.com/it-it/milan-social-media-specialist-ref31848y?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2d058bc6-0d4

## Description

You will be the creative engine behind the Red Bull social presence, bringing bold ideas, fresh storytelling, and cultural relevance to every platform. Your role will be responsible for ideating dynamic, social-first content that fuels fan growth, drives engagement, and positions the brand at the forefront of entertainment and sports.

Responsibilities:

You will develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy and the youngest target. You will work closely with local internal content makers to ensure content is made for-platform to maximise performance. You will have a strong understanding of what local content will work with a local audience, and how to programme it.

You will support the social media manager in developing the editorial plan of the Red Bull Italy social ecosystem using the right mix of local and global content to ensure year-long audience engagement. You will develop activation plans with other marketing departments to maximise reach of the local and global activations. You will take a fresh tone of voice to Red Bull existing social channels: focus on TikTok and YouTube. You will have a fresh and proactive eye on innovation and new digital trends and tools.

You will build community through social media community management and community-focused initiatives. You will optimise channel performance through the use of analytics.

Requirements:

You should have social media knowledge and social native. You should have at least two years of social media job experience. You should be passionate about TikTok, YouTube, and new digital emerging trends. You should have experience in social content commissioning and creation. You should have a collaborative and creative mindset and be curious about creators' content, national and international. You should have knowledge of the basic mobile app for video and photo editing. You should be fluent in English.

Working conditions:

Annual gross salary range: €34,000 - €40,000 based on your level of experience, technical skills, and scope of responsibilities. Our company applies the National Collective Labour Agreement for Commerce sector (CCNL Commercio).

Travel: 30-40%

## Skills

### Required
- social media knowledge
- social native
- TikTok
- YouTube
- digital emerging trends
- social content commissioning
- video editing
- photo editing
- English

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/it-it/milan-social-media-specialist-ref31848y?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)