# Director, Go-To-Market (GTM) Strategy

**Company**: HP Inc.
**Location**: Palo Alto, California
**Experience**: executive
**Job type**: full-time
**Salary**: $190,950 - $286,450 USD annually
**Category**: Other
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Palo-Alto-California-United-States-of-America/Director--Go-To-Market--GTM--Strategy_3169808-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2d02fc4c-fc5

## Description

We are looking for a senior strategy leader to define and advance HP's global go-to-market direction across regions, customer segments, portfolios, and routes to market.

The GTM Strategy Lead will shape multi-year commercial choices, connect strategy to execution, and help accelerate revenue growth, market share, margin performance, and coverage efficiency.

**Responsibilities**

- Lead the creation, evolution, and execution of global and segment-level GTM strategies aligned with corporate priorities and long-term growth ambitions.

- Develop multi-year roadmaps that integrate customer insights, market dynamics, competitive intelligence, portfolio choices, financial modeling, risk assessment, and execution dependencies.

- Design and optimize segmentation, routes-to-market, coverage models, partner and channel approaches, portfolio focus, and GTM mixes using relevant strategic frameworks.

- Frame enterprise-level choices that balance growth, margin, customer experience, coverage efficiency, investment requirements, and operational feasibility.

- Lead high-impact, cross-functional strategy and transformation workstreams across Sales, Marketing, Product, Category, Finance, Operations, and Transformation.

- Define OKRs, KPIs, and measurement frameworks that connect strategic intent to commercial performance and enable course correction.

- Create executive-ready narratives, recommendations, and decision materials for VP and C-suite stakeholders.

- Use AI-enabled analytics, automation, scenario modeling, Power BI, Excel, and M365/OpenAI agents to generate insight, improve decision quality, and scale strategy work.

- Mentor and guide a team of experienced GTM strategy individual contributors.

**Leadership scope and impact**

- Influence strategic and operational decisions with enterprise-wide commercial impact.

- Lead and mentor approximately 4-6 GTM strategy individual contributors.

- Operate as a strategic thought partner to senior functional, regional, and global leaders.

- Resolve ambiguous, cross-functional, and global problems using incomplete data and evolving market conditions.

**Requirements**

- A four-year degree or graduate degree in strategy, business, economics, finance, engineering, or a related field.

- Typically 12+ years of relevant experience in strategy, management consulting, commercial planning, product, sales, marketing, business transformation, or related leadership roles.

- Deep GTM expertise across segmentation, routes-to-market, coverage, channel and partner ecosystems, portfolio strategy, competitive intelligence, and multi-year commercial planning.

- Demonstrated ability to shape complex strategies and convert them into prioritized roadmaps.

- Strong financial and analytical capabilities.

- Proven success influencing executives and aligning senior stakeholders.

**Preferred capabilities**

- Experience applying AI, advanced analytics, and automation to strategic analysis and business decision-making.

- Fluency with Power BI, advanced Excel, and modern M365 or OpenAI-enabled productivity tools.

- Experience with major commercial transformation, coverage redesign, portfolio optimization, or operating-model change.

**What success looks like**

- Clear, differentiated GTM choices that are grounded in customer, market, competitive, and financial insight.

- Enterprise alignment around priorities, trade-offs, ownership, and measures of success.

- Roadmaps that connect long-term strategy to practical execution.

- Measurable improvement in commercial performance, decision quality, and the speed at which insights translate into action.

**Benefits**

- Health insurance

- Dental insurance

- Vision insurance

- Long term/short term disability insurance

- Employee assistance program

- Flexible spending account

- Life insurance

- Generous time off policies

## Skills

### Required
- strategy
- business
- economics
- finance
- engineering
- commercial planning
- product
- sales
- marketing
- business transformation
- leadership

### Nice to have
- AI
- advanced analytics
- automation
- Power BI
- Excel
- M365
- OpenAI

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Palo-Alto-California-United-States-of-America/Director--Go-To-Market--GTM--Strategy_3169808-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)