# Senior Principal Demand Generation - Expansion

**Company**: ZoomInfo
**Location**: Waltham, MA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $150,850-$237,050 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/zoominfo/jobs/8738592002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2cf96dea-2f8

## Description

ZoomInfo is hiring a Senior Principal, Demand Generation to own the demand strategy for their existing business, selling to sales, operations and marketing leaders.

The approach is value-driven rather than lead gen: multi-channel integrated campaigns built on what these buyers actually care about, not volume plays behind a form. It requires cross-functional collaboration, pulling Sales, RevOps, content, product marketing and website behind one plan.

**Responsibilities**

- Own the demand generation plan and the pipeline number for existing business. Set the strategy against sales, operations and marketing personas, and carry the qualified pipeline and revenue targets that come with it. Lead volume is not the measure.

- Set the account strategy with R&G, finance and RevOps. Agree the priority accounts, the buying groups and the segmentation, then build and execute a plan against this.

- Direct demand creation across paid media, events, content and partnerships. Own the messaging and keep it consistent wherever it shows up.

- Own the investment case. Recommend where the demand budget goes, defend it with numbers, and move it when performance says to.

- Build and execute ABM across strategic accounts, working directly with the AM team to help them expand and accelerate pipeline here.

- Execute campaigns within the customer base to help drive adoption of new product features and launches.

**What You Bring (Required Qualifications)**

- 6+ years in B2B demand generation or integrated campaigns, ideally within SaaS, at senior individual contributor or leadership level.

- Direct accountability for a qualified pipeline or revenue number.

- Experience running targeted account strategies and engaging buying groups through complex buying processes.

- Experience marketing to sales and marketing leaders, and running demand in more than one market.

- Strong command of pipeline metrics and attribution. Fluent in Salesforce, HubSpot or Marketo, LinkedIn Ads, and a tool such as Dreamdata.

- A commercial mindset. Understand how demand creation converts into pipeline and revenue, and manage to that.

- AI curious. Already testing how AI can sharpen audience building, content and campaign execution, and keen to push it further.

**Benefits** ZoomInfo offers comprehensive benefits, holistic mind, body and lifestyle programs designed for overall well-being.

**Salary** $150,850-$237,050 USD

## Skills

### Required
- B2B demand generation
- integrated campaigns
- SaaS
- pipeline metrics
- attribution
- Salesforce
- HubSpot
- Marketo
- LinkedIn Ads
- Dreamdata

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/zoominfo/jobs/8738592002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)