# UKI Senior Brand Manager **Company**: Tony's Chocolonely **Location**: Richmond, Greater London **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: GBP 53000–66000 / year **Category**: Marketing **Industry**: Food and Beverage **Apply**: https://jobs.tonyschocolonely.com/o/uki-senior-brand-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_2cdd8a04-e0f ## Description We are looking for a Senior Brand Manager to lead our masterbrand and hero campaigns across the UK and Ireland. This is a high-impact, high-visibility role in one of Tony's fastest-growing markets. You will own masterbrand campaign planning and execution, paid media planning and buying with an agency, ensuring new products land on shelf on time, and team development, acting as the right hand to our Head of Marketing. Key responsibilities: - Lead the development and execution of Tony's masterbrand and hero campaigns end-to-end to grow brand health metrics, reach and frequency. - Drive reach through earned, owned and paid channels, pulling everything together into one coordinated plan that hits both brand health and sales targets. - Partner with media and creative agencies to plan and execute HFSS-compliant paid media across audio visual channels, OOH and print channels. - Ensure NPD lands on shelf on time and in full, that the sales team have everything they need for retail sell ins and support the brand manager to ensure each product gets the right marketing support at launch and to drive sustained growth. - Deploy campaign spend effectively, controlling budget and evaluating all investment for commercial return and brand building metrics. - Build the UK consumer insight agenda from the ground up, turning shopper, category and consumer data into actionable campaign strategies. - Manage and develop two Brand Managers through coaching, honest feedback and clear frameworks that drive accountability and growth. - Embed operational rigour across the brand team by establishing reporting, measurement, planning and evaluation processes. - Collaborate closely with Sales, global teams in Amsterdam, and external media and creative agencies to align brand activity with commercial priorities. Requirements: - Proven FMCG brand management experience, with a strong track record of delivering 360 (paid, earned, owned, retail) campaigns and being a true brand guardian. - Strong media planning strategic judgment and proven media agency management. - Line management experience with a genuine passion for coaching, mentoring and developing direct reports. - Strong consumer insight skills: experience conducting or commissioning research and translating findings into campaigns and strategies. - Commercial acumen and budget management experience, comfortable owning and deploying significant campaign budgets with accountability for ROI. - Experience bringing new products to market within an FMCG or retail context. - Comfortable operating in ambiguous, fast-paced environments where processes are still being built. - Strong stakeholder management skills with the ability to influence and align cross-functional teams and senior leadership without relying on formal authority. - Believe wholeheartedly in Tony's purpose and live our core values: outspoken, in it together, entrepreneurial, raise the bar and makes you smile. Benefits: - Opportunity to be part of something extraordinary and make real impact in the world. - Training programs, regular feedback cycles, coaching and a generous learning & development budget. - Health insurance, unlimited holidays, free healthy lunch at the office, company bonus and a shares participation plan, and unlimited chocolate. ## Skills ### Required - FMCG brand management - media planning - line management - consumer insight - budget management - stakeholder management --- Source: [Apply at jobs.tonyschocolonely.com](https://jobs.tonyschocolonely.com/o/uki-senior-brand-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)