# Marketing and Brand Manager, Ford Energy

**Company**: Ford Motor Company
**Location**: Dearborn, MI
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $115,500-$218,100
**Category**: Marketing
**Industry**: Automotive
**Wikidata**: https://www.wikidata.org/wiki/Q44294

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/65997?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2c01889b-743

## Description

Ford Energy is a newly formed subsidiary of Ford Motor Company dedicated to accelerating U.S. energy independence. We are seeking a Marketing and Brand Manager to lead the development and execution of a comprehensive U.S. brand strategy for Ford Energy.

The ideal candidate will have experience leading brand and marketing work in the energy industry, specifically in energy storage products. You will be responsible for outlining a brand strategy for Ford Energy and its products, collaborating with engineering and product teams, and working closely with the Ford Energy Sales team.

Responsibilities:

- Develop and execute a comprehensive U.S. brand strategy to establish Ford Energy as the premier provider of BESS solutions

- Collaborate with engineering and product teams to translate technical specs into high-impact marketing collateral and sales tools

- Work closely with technology and brand collaborators to align messaging and ensure brand consistency

- Engage channels and advocates to amplify brand and product awareness and purchase consideration

- Position Ford Energy as a leader in the energy transition through strategic participation in industry associations and events

- Establish baseline and target metrics to ensure proper tracking of marketing objectives

- Manage external agencies and vendors to bring creative ideas to life and scale marketing impact

Qualifications:

- Bachelor's degree in marketing or related field

- Minimum of 3-5 years of experience with complex industrials and/or high-tech products, preferably in the battery energy storage system (BESS) or renewable energy space

- Technical proficiency in BESS architecture, battery chemistry, inverter integration, and energy management software (EMS)

- Proven track record of marketing and brand work, preferably experience in scaling a startup or a new business unit within a larger corporation

Benefits:

- Competitive compensation package including performance-based bonuses and Ford vehicle discounts

- Immediate medical, dental, vision, and prescription drug coverage

- Flexible family care days, paid parental leave, and subsidized back-up child care

- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

- Tuition assistance and established employee resource groups

- Paid time off for individual and team community service and a generous schedule of paid holidays

## Skills

### Required
- marketing strategy
- brand management
- technical product marketing
- communication
- collaboration

### Nice to have
- energy storage
- renewable energy
- BESS
- marketing operations
- performance metrics

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