# Marketing Director, Long-Acting HIV Treatment – U.S. Launch Lead

**Company**: ViiV Healthcare
**Location**: Durham, NC
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/USA---North-Carolina---Durham/ViiV-Healthcare--GSK--Marketing-Director--Long-Acting-HIV-Treatment---US-Launch-Lead_447051-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2bfd10cb-86c

## Description

ViiV Healthcare is seeking a Marketing Director, Long-Acting HIV Treatment – U.S. Launch Lead to lead the launch of their next-generation long-acting HIV treatment in the U.S. market.

The successful candidate will define and lead the end-to-end U.S. commercialization strategy and launch, serving as the U.S. launch lead and shaping long-term brand strategy in partnership with various stakeholders.

Key responsibilities include:

- Defining and leading the U.S. commercialization strategy and launch of ViiV's next-generation long-acting HIV treatment

- Serving as the U.S. launch lead and shaping long-term brand strategy

- Leading U.S. launch strategy development in partnership with Global teams

- Driving cross-functional launch readiness across Commercial, Medical Affairs, Market Access, Communications, Insights & Analytics, and Implementation teams

- Partnering closely with Field Commercial and Sales Operations to incorporate field insights into launch strategy

- Leading financial planning and investment optimization

- Developing external engagement strategies that integrate insights from people living with HIV, patient advocates, healthcare professionals, and key opinion leaders

The ideal candidate will have:

- A Bachelor's degree and 8+ years of commercial marketing experience within pharmaceutical or biotechnology organizations

- 3+ years of people management experience

- Commercial experience leading launch phase or growth phase for pharmaceutical brands

- Proven experience working cross-functionally with Medical, Regulatory, and Market Access teams

- Demonstrated ability to use data and insights to inform strategic marketing decisions

Preferred qualifications include:

- An advanced degree (MBA or equivalent postgraduate qualification)

- Expertise in the U.S. pharmaceutical commercial environment

- Experience with implementation models

- Sales experience

- Broad commercial experience

- Experience in HIV treatment and/or long-acting therapies in the U.S. market

- Demonstrated use of AI / advanced analytics to drive commercial decisions

ViiV Healthcare offers a comprehensive benefits program, including:

- Competitive salary

- Comprehensive benefits package

For more information about ViiV Healthcare and their mission, please visit their website.

## Skills

### Required
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy

### Nice to have
- Advanced degree (MBA or equivalent postgraduate qualification)
- Expertise in the U.S. pharmaceutical commercial environment
- Experience with implementation models
- Sales experience
- Broad commercial experience
- Experience in HIV treatment and/or long-acting therapies in the U.S. market
- Demonstrated use of AI / advanced analytics to drive commercial decisions

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Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/USA---North-Carolina---Durham/ViiV-Healthcare--GSK--Marketing-Director--Long-Acting-HIV-Treatment---US-Launch-Lead_447051-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)