# Lead Product Marketing Manager

**Company**: Affirm
**Location**: Remote US
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $185,000 - $245,000 per year (CA, WA, NY, NJ, CT) 
$164,000 - $224,000 per year (all other U.S. states)
**Category**: Product Management
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/affirm/jobs/7773695003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2bc108d1-d5d

## Description

At Affirm, we exist for the moments that matter,giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

As a Lead Product Marketing Manager, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.

## Responsibilities

- Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.

- Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area,from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success.

- Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency.

- Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meeting with top merchants.

- Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects.

- Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance.

- Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams.

- Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization.

## Requirements

- 8+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.

- Proven track record of leading product launches and driving GTM strategy that delivers business results.

- Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development.

- Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.

- Highly analytical mindset,confident with data and able to extract insights that influence product and marketing strategies.

## Benefits

- Health coverage at no cost: We cover 100% of premiums for employees and their dependents.

- Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.

- Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.

- Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.

## Skills

### Required
- product marketing
- product management
- strategic thinking
- business acumen
- communication
- data analysis

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/affirm/jobs/7773695003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)