# Shopper Marketer

**Company**: 3M India Limited
**Location**: Bangalore Kar, IN
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Manufacturing

**Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/IN-Bangalore-Kar/Shopper-Marketer_R01164174?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_2b84b97d-254

## Description

We are seeking a highly motivated and results-driven Shopper Marketing Specialist to join our team. The ideal candidate will have a background in sales combined with experience in shopper & trade marketing, with a strong aptitude for data analysis and insights generation.

**Responsibilities:**

- Develop and execute quarterly and monthly shopper marketing plans to support sales objectives and drive growth

- Utilize knowledge of shopper journeys and consumer behavior to develop insights and identify triggers and barriers of purchase within designated channels

- Own the end-to-end process of shopper marketing initiatives, from planning and timely execution to tracking and reporting on key performance metrics

- Collaborate with sales teams and category development marketers to identify key opportunities and develop targeted marketing programs and trade/shopper promotions to drive sell-through and market share gains

- Work effectively with vendors to deliver best-in-class & innovative point of sale communication

- Utilize data analysis and market research to identify trends, opportunities, and areas for optimization within the trade/channel landscape

- Leverage data management tools such as Power BI and other data analytics platforms to gather, analyze, and interpret data to inform decision-making and enable faster course corrections

- Monitor market activity and industry trends/external syndicated data to identify areas for differentiation and competitive advantage

- Drive innovation and creativity in shopper marketing strategies and tactics to maintain a competitive edge

**KPI's**

- Quality of Plans: Utilize data and market insights to develop relevant and sharp programs aimed at driving growth

- Delivery of Plans: Take ownership of the end-to-end activity of program planning for the month and quarter

- Efficiency of Execution: Utilize impactful and easy-to-execute POSM elements

- Use of syndicated data for opportunity identification: Utilize syndicated data and market insights to inform adaptive marketing strategies

- Quality of Analysis: Conduct 360-degree analysis of programs to ensure minimum standards of quality and effectiveness

- Agility & Course Correction: Use data and insights to understand what is working and what is not

- Budget Management: POSM, trade/channel spends

**Qualifications:**

- Master's degree in marketing, Business, or related field

- Proven experience in sales combined with a min 2 years' experience in shopper/trade marketing

- Strong data analysis skills with experience using data management tools such as Power BI, Excel, and other data analytics platforms

- Excellent analytical and problem-solving abilities, with a keen eye for detail and the ability to draw actionable insights from complex data sets

- Strong project management skills with the ability to prioritize, multitask, and meet tight deadlines in a fast-paced environment

- Ability to work with cross-functional teams

- Self-Starter with a strategic mindset, with a passion for innovation and continuous improvement

## Skills

### Required
- Power BI
- Excel
- data analytics
- marketing
- sales
- shopper marketing
- trade marketing

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Source: [Apply at 3m.wd1.myworkdayjobs.com](https://3m.wd1.myworkdayjobs.com/en-US/Search/job/IN-Bangalore-Kar/Shopper-Marketer_R01164174?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)