# FBS - Marketing Analyst II

**Company**: Capgemini
**Location**: Mexico City
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance
**Wikidata**: https://www.wikidata.org/wiki/Q1034621

**Apply**: https://jobs.workable.com/view/a8jjZQ5sET8Jt6v1ucSaMj/hybrid-fbs---marketing-analyst-ii-in-mexico-city-at-capgemini
**Canonical**: https://yubhub.co/jobs/job_2a8afcbd-6fa

## Description

### Job Summary

This role manages creative business to consumer acquisition direct mail and email in conjunction with business to business sales enablement content. Creates content using data-driven insights for consumer and account acquisition.

### Essential Job Functions

- Responsible for business to business marketing initiatives.

- Drives stakeholder engagement across sales, external partners, agency relationships, legal and product teams to build value proposition for the go to market sales story.

- Leads cross-functional activities and planning processes, manages timelines and ensures timely completion of all deliverables for crucial business to business marketing initiatives.

- Liaises with and informally leads marketing and sales enablement initiatives to build and deliver internal messaging to educate client-facing teams on the value of products and relevant content.

- Creates and manages business to consumer content from conception to completion along with analyzing results to inform future optimizations for direct mail, multi-carrier broker communications including email, and multi-product communications and onsite material.

- Manages the creative development process from brief through production with internal and outside agency partners to deliver assets on time and on budget.

- Leverages artificial intelligence and analytics performance data to develop and refine marketing strategies.

- Through this, improves response rates and enhances client experiences across marketing tactics.

- Develops and executes test and learn plans to refine messaging and drive improvement in results.

- Stays abreast of industry best practices and understands the changing consumer employee benefits landscape.

### Requirements

### Experience Requirements

- 5 years experience in marketing business to business creative content and sales enablement required. 5 years experience in direct mail and email content creation required.

### Education Requirements

- Bachelor

### English Proficiency

- Fluent

### Other Critical Skills

- Marketing execution with focus on digital optimization - Intermediate

- Familiarity of UX / UI principles for digital purchasing - Intermediate

- Project management and cross-functional skills - Intermediate

- Ability to measure and understand outcomes based on ROI - Intermediate

### Benefits

- Competitive salary and performance-based bonuses

- Comprehensive benefits package

- Career development and training opportunities

- Flexible work arrangements

- Dynamic and inclusive work culture within a globally renowned group

- Private Health and Dental Insurance

- Pension Plan

- Meals tickets

- Life Insurance

## Skills

### Required
- Marketing execution with focus on digital optimization
- Familiarity of UX / UI principles for digital purchasing
- Project management and cross-functional skills
- Ability to measure and understand outcomes based on ROI
- Artificial intelligence and analytics performance data