# Director, Product & Brand Communications

**Company**: Lyft
**Location**: New York, NY
**Experience**: executive
**Job type**: full-time
**Category**: Communications
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/lyft/jobs/8861939002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_28cff7e2-03d

## Description

We're seeking a strategic and visionary Director of Product and Brand Communications to play a pivotal leadership role in building a fresh take on an iconic brand.

As a vocal cross-functional partner with significant influence, you'll collaborate across departments to shape our brand story and product narratives.

Responsibilities:

- Define compelling consumer and technology narratives that support the company’s broader narrative and vision

- Provide strategic leadership for the Product and Brand Communications team

- Lead our content strategy, including AEO efforts

- Drive the organization's communication strategy through cohesive messaging and orchestrated narrative drum beats

- Serve as a vocal leader and strategic partner across functions to ensure alignment and buy-in on narratives and strategic plans

- Work closely with product, marketing, legal, and policy teams to ensure consistent messaging and a unified brand experience across all touchpoints

- Develop and maintain media relationships with top-tier outlets

- Design and build integrated communications capability including across new and emerging platforms

- Analyze data and insights to optimize communication strategies and maximize impact

Experience:

- 12+ years of communications experience with demonstrated success in technology products and services

- Experience leading high performing teams and fostering collaborative cultures

- Strong experience building constructive relationships with top tier reporters, editors and influencers

- Experience as a trusted communications advisor to business partners and executives

- Excellent written and verbal communications skills

- Self-starter, independently motivated, leads oneself and influences others

Benefits:

- Great medical, dental, and vision insurance options

- Mental health benefits

- Family building benefits

- Child care and pet benefits

- 401(k) plan

- Discretionary paid time off

- 18 weeks of paid parental leave

- Subsidized commuter benefits

- Lyft Pink

## Skills

### Required
- communications strategy
- content strategy
- media relations
- team leadership
- influencer engagement

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/lyft/jobs/8861939002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)