# Digital Advertising Strategist -AU..

**Company**: Pattern
**Location**: Pune, India
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing

**Apply**: https://jobs.lever.co/pattern/e1ee8a15-b624-439e-bc55-a87a95c7e223?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_28b4fa0c-33b

## Description

Pattern is a leading eCommerce accelerator with offices across the globe offering outsourced marketplace and ecommerce management services for brands worldwide. The Pattern Ecommerce Acceleration Platform leverages AI-powered technology, industry expertise, and global distribution, logistics, and fulfilment services to help quality brands scale profitably on their own websites and through hundreds of marketplaces.

We are looking for a Digital Advertising Strategist to join our Australian team to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces.

**Responsibilities**

- Plan, execute and monitor paid advertising campaigns on Google for the allocated strategic accounts

- Analyse and optimise existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting, and any other optimisation required to drive revenue and sales

- Test, scale and optimise campaigns in Google Ads (and other channels)

- Plan and manage weekly and monthly advertising budgets across client accounts

- Update and improve the tracking of every brand advertising spend and return on ad spend

- Communicate with clients via email, calls and face-to-face meetings to provide insights

- Define compelling advertising strategies that meet client commercial goals

- Daily reporting and monitoring of campaigns to ensure commercial objectives are met

- Work closely with Brand Management, Merchandising and SEO/Content to drive an aligned commercial agenda for the allocated accounts

- Train, develop and coach junior teams

- Adopt internal tools and feedback to the tech team on feature requirements

**Requirements**

- Total experience of 2-5 years with a Minimum of 1-2 years experience in a hands-on digital advertising role, preferably within an agency focused on Amazon

- Line management experience

- Excellent verbal and written communication skills

- Excellent analytical skills, including budget management and attention to detail

- Ability to think strategically with a strong bias towards commercial outcomes

- Experience working with retail/ecommerce clients (desirable)

**Who We Are Looking For**

- Game Changers

- Data Fanatics

- Partner Obsessed

- Team of Doers

**Benefits**

- Awesome benefits that include work-life balance and fun

## Skills

### Required
- Google Ads
- digital advertising
- budget management
- analytical skills
- communication skills

### Nice to have
- retail/ecommerce clients
- Amazon

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/pattern/e1ee8a15-b624-439e-bc55-a87a95c7e223?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)