# Growth Content Manager

**Company**: Cresta
**Location**: New York, United, States (Hybrid); San Francisco, United, States (Hybrid); United States (Remote)
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Salary**: $140k - $170k + Equity
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/cresta/jobs/5197508008
**Canonical**: https://yubhub.co/jobs/job_2892fc5a-78b

## Description

We are looking for an exceptional Growth Content Manager to build and scale Cresta's organic growth engine across SEO, AEO (AI Engine Optimization), and AI-scaled content initiatives.

In this highly visible role, you will own the strategy and execution of scalable content programs that drive organic discovery, engagement, and pipeline across both traditional search engines and emerging AI-driven search experiences.

Responsibilities:

- Own the vision, strategy, and management of Cresta's organic growth engine across SEO and AEO

- Scale and optimize our AI-scaled content initiatives focused on experimentation and high-leverage opportunities

- Develop scalable, derivative content frameworks that can be reused across channels and campaigns

- Own and drive progress against a number of high-priority website content initiatives

- Translate complex AI capabilities into clear, differentiated messaging that resonates with enterprise buyers

- Optimize content for both traditional search engines and AI answer engines

- Partner with Marketing Ops to establish KPI frameworks, dashboards, and reporting for organic performance

- Deliver regular reporting and insights on content performance and growth opportunities

- Improve and scale the use of AI tools in content workflows, including building templates and internal systems

- Experiment with new content formats, including interactive experiences and rapid prototyping

- Collaborate cross-functionally with product marketing, demand generation, and sales

Qualifications:

- 4-6 years of experience in content marketing, SEO, or growth content roles within a SaaS or B2B technology company

- Proven success building and scaling content programs that drive measurable organic traffic or pipeline impact

- Strong understanding of SEO fundamentals and content strategy

- Excellent writing and messaging skills, with the ability to simplify complex technical concepts

- Highly data-driven, with experience in performance analysis and reporting

- Strong cross-functional collaboration skills

- Ability to operate in ambiguous environments and build from early-stage foundations

- Coachable, resilient, and highly motivated to drive outcomes

Preferred Qualifications:

- Experience in contact center technology or customer experience software

- Experience in hypergrowth startups or scale-up environments

- Background experience in product marketing or solutions marketing

## Skills

### Required
- SEO
- AEO
- AI Engine Optimization
- Content Strategy
- Writing
- Messaging
- Data Analysis
- Performance Reporting
- Cross-Functional Collaboration

### Nice to have
- Contact Center Technology
- Customer Experience Software
- Hypergrowth Startups
- Scale-Up Environments
- Product Marketing
- Solutions Marketing