# Marketing Lead, Partnerships

**Company**: Airbnb
**Location**: United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q63327

**Apply**: https://job-boards.greenhouse.io/airbnb/jobs/8330167?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_27d846ae-014

## Description

Airbnb's Marketing organization partners closely with the Global Partnerships team to turn commercial deals into brand-building moments. As Lead, Partnership Marketing, you'll own the marketing strategy and execution across Airbnb's partner portfolio , turning each partnership's commercial objective into a compelling marketing plan with clear success measures.

**The Difference You Will Make** You'll be the connective tissue between our partners' brand systems and Airbnb's, building campaigns that live on partner channels while staying integrated with Airbnb's owned storytelling. Success looks like a portfolio of partner campaigns that consistently deliver measurable brand and bookings impact, a scorecard that lets leadership compare performance across partners, and an operating rhythm for partner marketing that didn't exist before you built it.

**A Typical Day**

- Build and run marketing campaigns on partner channels , bookable placements, integrations, co-branded content, social, email, and on-site/in-venue activations

- Act as the day-to-day marketing counterpart to each partner's marketing team, owning the marketing relationship alongside the Partnership Lead who owns the deal

- Brief and partner with Creative to produce assets sized for partner channels, and manage a two-way approvals path between Airbnb and partner brand teams

- Maintain a rolling marketing calendar per partner, synced to both the partner's roadmap and Airbnb's central marketing calendar , including multi-year views for anchor partnerships

- Define and report on the brand metrics that matter per partner, partnering with Business Operations and Finance, and feed findings back into planning

- Deliver real-time, in-market marketing during live moments like major events and brand activations, often on compressed timelines

- Represent partner marketing in Airbnb's broader Marketing planning cycles, keeping Partnerships, PGM, Creative, Comms, and Regional Marketing aligned on what's launching, when, and why

**Your Expertise**

- 10+ years of experience in brand, partner, or integrated marketing, with hands-on campaign delivery , not strategy alone

- Direct experience marketing with or through external partners, such as co-marketing, sponsorships, brand collaborations, or channel/affiliate marketing

- A track record running campaigns end-to-end: brief, creative development, approvals, launch, and measurement

- Strong partner-facing instincts, with the credibility to be the calm, trusted presence in a room with another company's marketing or partnerships team

- Comfort moving fluidly between brand and performance conversations , able to defend a creative choice and speak to the bookings it drove

- Experience building process and structure in ambiguous, undefined environments

- Familiarity with co-branded measurement approaches such as incrementality, brand lift studies, or attribution across partner-owned media is a plus, as is experience with major sports, entertainment, or travel partners and live event activation

- Bachelor's degree or equivalent combination of education and progressive experience

## Skills

### Required
- marketing strategy
- campaign execution
- partner management
- brand metrics analysis
- co-branded measurement

### Nice to have
- incrementality
- brand lift studies
- attribution
- live event activation
- major sports
- entertainment
- travel partners

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/airbnb/jobs/8330167?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)