# Social & Digital Media Manager (Brand & Product)

**Company**: Red Bull
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Other

**Apply**: https://jobs.redbull.com/en/social-media-marketer-brand-product-ref34783r?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_277efd57-d43

## Description

We are looking for a Social & Digital Media Manager to lead the social media strategy for Red Bull UK Brand & Product. The successful candidate will be responsible for growing the organic viewership of Red Bull UK on social media, managing budgets, and developing innovative social content concepts.

**Responsibilities:**

- Lead the social media strategy for Red Bull UK Brand & Product, ensuring activity supports wider marketing objectives, brand campaigns, and commercial priorities.

- Translate brand and product plans into engaging, social-first content that brings product launches, key moments, and campaigns to life.

- Partner with Brand, Product, Culture Marketing, Media Network, and Insights teams to identify opportunities, amplify activity, and deliver impact with consumers.

- Drive the growth of Red Bull UK's owned social channels, increasing reach, engagement, followers, and organic video views across key platforms.

- Develop platform-specific content strategies and use audience insights, trends, and performance data to optimise content and accelerate growth.

- Act as the guardian of Red Bull UK's social media presence, ensuring all content aligns with brand guidelines, tone of voice, and creative standards.

- Manage social media budgets effectively, ensuring investment supports strategic priorities and delivers maximum impact.

- Lead relationships with agencies, creators, and production partners, driving strong collaboration and best-in-class creative output.

- Lead the development of innovative social content concepts and campaigns that drive engagement, conversation, and brand affinity.

- Manage projects from ideation through to execution, ensuring delivery against agreed timelines, objectives, and budgets.

- Track performance, report on results, and turn insights into actionable recommendations that strengthen future activity.

- Develop digital mechanics that engage consumers with a campaign message, either on Red Bull’s website or third-party apps and platforms.

- Oversee the build and management of website content for brand campaigns, product launches, and product pages.

**Requirements:**

- Experience delivering millions of views across a high-reach network of channels for an FMCG brand, publisher, broadcaster, creator, or content producer.

- Understand and explain what drives organic virality.

- Experience launching FMCG products via social media and driving high organic virality.

- Experience of all major social platforms, including YouTube, TikTok, Instagram.

- Experience pitching and launching new social media channels.

- Ability to ideate and create viral social media content (with examples).

- Proven experience of achieving significant growth for social platforms (with examples).

- Innovative, creative, and entrepreneurial mindset – with a hunger to break the internet.

- Strong written communication and accuracy, with a keen editorial sense.

- Experience in building and nurturing online communities.

- Confident in presenting a strategic vision that influences key decision-makers.

- Experience in shooting, editing, and publishing.

- Experience in agency management.

- Experience of analytics and reporting.

- A determination to experiment and try new things before anyone else.

## Skills

### Required
- social media marketing
- content creation
- budget management
- project management
- analytics and reporting
- agency management

---

Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/en/social-media-marketer-brand-product-ref34783r?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)