# Product Marketing Consultant

**Company**: Right Side Up
**Location**: Austin, TX
**Work arrangement**: remote
**Job type**: contract
**Category**: Marketing
**Industry**: Consulting

**Apply**: https://jobs.lever.co/rightsideup/4f643970-9cac-4a75-92fd-486720fcf784?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_27227862-516

## Description

Right Side Up is seeking freelance Product Marketing consultants to join their talent collective and support a range of high-growth clients.

This role is ideal for marketers who thrive at the intersection of product, marketing, and sales,bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.

Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.

## Responsibilities

- Develop and refine product positioning, messaging, and value propositions

- Lead or support go-to-market (GTM) strategy and execution for new product and feature launches

- Partner with product, growth, and sales teams to align on strategy and priorities

- Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies

- Build and execute sales enablement materials to support revenue teams

- Plan and support webinars, product launches, and other demand generation initiatives

- Conduct market, customer, and competitive research to inform strategy

- Identify opportunities to improve conversion, adoption, and overall product-market fit

## Requirements

- Strong foundation in product marketing across B2B, B2C, or both

- Experience owning or contributing to GTM strategy and execution

- Ability to translate complex product concepts into clear, compelling messaging

- Comfort working cross-functionally with product, sales, and marketing stakeholders

- Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy

- Analytical mindset with the ability to use insights to inform decisions

- Adaptability and comfort working across different industries, products, and team structures

- Strong communication and storytelling skills

## Nice to Have

- Experience working with early-stage startups or high-growth tech companies

- Familiarity with PLG (product-led growth) or sales-led motions

- Experience supporting both strategic planning and hands-on execution

## Skills

### Required
- product marketing
- go-to-market strategy
- positioning
- messaging
- value propositions
- sales enablement
- lifecycle marketing
- webinars/events
- content strategy
- analytical mindset
- communication
- storytelling

### Nice to have
- early-stage startups
- high-growth tech companies
- PLG (product-led growth)
- sales-led motions

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/rightsideup/4f643970-9cac-4a75-92fd-486720fcf784?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)