# Product Marketing Analyst

**Company**: Ford Global
**Location**: Chennai, Tamil Nadu
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Automotive

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/65773?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_26f5e839-e2f

## Description

We are seeking a Product Marketing Analyst to support product marketing initiatives as directed by the product marketing manager.

The successful candidate will be a self-starter with the ability to take responsibility for key study/program milestones with supervision.

Responsibilities:

- Support product marketing initiatives

- Develop persuasive presentations for various studies

- Proactively support ongoing profit improvement and complexity reduction efforts

- Lead or support special market or product studies as necessary

- Identify regional markets where new products will be sold

- Assignments may include competitive analysis, pricing analysis, and drafting of market equation papers

- Assist the product marketing manager in guiding and coordinating local product actions and market equations through the approval process

- Support the product marketing manager in developing and obtaining consensus within MS&S

- Manage nameplate brand positioning, target customers, product benefits, personality/image, and pricing strategy

- Create detailed order guides with feature mixes by market

- Develop market equations, including market commitments to appropriate volume and revenue

- Be the single point of contact for mix, rates, volumes, sales, order guides, and PDLs for the product

Qualifications:

- A marketing or business degree is preferred

- 8+ years in a related area

- Marketing (product or consumer) experience is preferred

Requirements:

- Expert in developing Microsoft PowerPoint presentations

- Solid understanding of Microsoft Office products, including Excel, Word, and PowerPoint

- Ability to work within a diverse environment

## Skills

### Required
- Microsoft PowerPoint
- Microsoft Office
- Excel
- Word

### Nice to have
- marketing
- business

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Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/65773?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)