# Sr. Manager - Product Development (Plush) **Company**: BBC Studios **Location**: New York, USA **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $90,000 - $110,000 **Category**: Product Management **Industry**: Entertainment **Apply**: https://careers.bbc.co.uk/job/New-York-Senior-Manager-Product-Development-10036/1357445057/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_25f4bdba-137 ## Description We are seeking a Senior Manager of Product Development to lead and transform our plush category into a Center of Excellence. This strategic lead will oversee all plush development, driving innovation and pushing the boundaries of plush design, construction, and materials. Working as a critical counterpart to the Licensing Sales team, you will ensure our plush product strategies perfectly align with commercial goals while elevating brand integrity. Currently, we have +100 partners (including licensees and agents) to create & launch branded product for hit TV show Bluey. In this role, you will work with mostly internal partners and some external partners, agents, production partners and various global teams to support our product development creative output, approvals and sample management processes. Ideal candidate should have capability to work from our NY office at least 2-3 days per week, with the option to be remote for the remaining days each week. Key Responsibilities and Accountabilities: - Architect global plush design playbooks to elevate uniform character execution across hardlines toy partners categories while carving out distinct, high-revenue visual identities for core, seasonal, trend, collectible, and plush-adjacent lines - Establish a plush center of excellence to pioneer cutting-edge design, construction techniques, and material innovation - Maintain rigorous plush quality control to serve as the critical eye for brand integrity and character accuracy across region - Creative direction of plush guide development to establish consistency - Support Marketing, Licensing Sales, and Retail teams by creating presentation-ready plush trend/inspiration boards and product development boards for pitch meetings - Build extensive licensed preschool character plush design experience, adapt brand art seamlessly for multiple uses and themes, create artwork that lives alongside guides to elevate and reimagine world of Bluey artwork - Partner closely with product development, marketing, and creative teams to ensure design alignment - Provide high-quality visual direction, design overlays, supporting day-to-day development with licensees, agents and Ludo to translate feedback into elevated commercial design solutions - Prepare and deliver production-ready artwork, offer hands-on support through product mockups, illustrations, repeatable patterns, packaging solutions, retail mockups and graphic assets for use across all licensing categories and file organization to ensure accurate and efficient partner execution - Partner with Ludo production partners as needed to advocate for bespoke asset needs to create trend-forward executions - Ensure that all product follows design requirements through adherence to style guides and rights owner feedback and all necessary Legal, Sustainability, and Brand Protection requirements are featured on products and packaging - Update internal kick off guides, mini guides and tool kits to align with global brand themes and new partner onboarding - Drive cross-category alignment by extending plush design expertise into apparel, co-brands, and high-profile collaborations to guarantee absolute consistency in 3D patterning, material execution, and character integrity - Direct and mentor PD Coordinators on textile selections, structural pattern execution, and sewing construction considerations - Provide guidance to develop integrated electronic features, mechanisms, and unique packaging Knowledge, Skills, Training and Experience: - 7+ years of Product Development experience with 2+ years supporting plush and/or toys - Deep understanding and experience designing for preschool licensed plush for North America and Latin America, as well licensed goods and product development - Hands on design experience in licensing/entertainment industry is a must - Effortless, enthusiastic multi-tasker, able to handle multiple projects on accelerated timelines with a positive, can-do mindset - Advanced proficiency in Adobe Creative Suite including Illustrator and Photoshop required - Adept at using AI tools to generate concepts, brand right assets and quick mockups for proof of concept - Highly skilled in creative & analytical thinking capabilities - Deep passion for and ability to identify global and regional plush trends as it applies to North America and LatAm business - Proven ability to adapt style guides to fit needs of the region while upholding brand integrity - Effectively collaborate, influence and communication with internal and external stakeholders - Highly organized, adaptable, efficient, patient, and detail oriented - Proactive and positive mindset team player - bring inspiration and drive to the team to perform at the best of class - Self-motivated to work independently on complex projects and deadlines - Deep curiosity and aptitude learning new systems and software - Experience working with Mediabox Product Approvals system a plus, or similar approvals software - Strong written and oral communication skills The anticipated annual base salary range for this position is $90,000 - $110,000. ## Skills ### Required - Adobe Creative Suite - Illustrator - Photoshop - AI tools - product development - plush design - licensed goods - entertainment industry ### Nice to have - Mediabox Product Approvals system --- Source: [Apply at careers.bbc.co.uk](https://careers.bbc.co.uk/job/New-York-Senior-Manager-Product-Development-10036/1357445057/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)