# Associate Director, Wellness Strategy and Development **Company**: AIA **Location**: Hong Kong, HK **Experience**: senior **Job type**: full-time **Category**: Healthcare **Industry**: Healthcare **Wikidata**: https://www.wikidata.org/wiki/Q30255387 **Apply**: https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Associate-Director--Wellness-Proposition-Strategy-and-Development_JR-60742-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_2589b274-7e0 ## Description Lead the formulation of wellness strategy for AIA, designing customer-centric, industry-leading wellness programs and managing the operations of AIA Alta Wellness Haven. This role is central to delivering AIA's promise of increasing healthspan for prestigious high-net-worth (HNW) customers. **Responsibilities:** **Strategy Formulation and Transformation** - Define the wellness proposition strategy for ultra-high net worth (UHNW) and HNW customer segments. - Set the strategic roadmap and partnership strategy for Wellness Haven. - Lead the evolution of the centre operating model and membership structure to enhance customer engagement and financial sustainability. - Stay updated on global and local wellness trends to drive innovation of appealing wellness offerings to prestigious customers. - Analyze centre financials and customer profiles to identify trends and opportunities for business growth. - Apply deep knowledge in functional medicine and preventive healthcare to curate personalized wellness journeys. **Centre Operations and Partner Management:** - Oversee day-to-day operations and profit & loss of the Wellness Haven, ensuring service excellence, compliance, and financial sustainability. - Manage relationships with expert partners across Hong Kong and China, ensuring strategic alignment and value delivery. - Leverage AIA assets and partnerships to optimize cost and expand reach. - Review Service Partner(s)' workflow and operating systems regularly to ensure effectiveness in daily operations. - Ensure Centre's operations are compliant with documented procedures, service benchmarks, regulatory requirements, company's policies, and practices. - Ensure centre staff who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements, if applicable. - Build mechanisms to ensure effective handling and investigations of complaints from customers and channels, and report findings timely. - Collect customer/channel feedback and take improvement actions where necessary. - Produce regular centre reporting with Service Partner(s) for KPI tracking, and perform analysis with recommendations to relevant committees to identify areas for improvement and action plans. - Review financial budgets, prepare financial reports, and provide recommendations for cost optimization. - Implement scientific tracking systems and dashboards to track customer progress and centre performance. **Promotional Strategy and Stakeholder Engagement:** - Position the centre as a sales enabler and differentiator in the HNW proposition. - Develop and implement promotional strategies to drive traffic, build awareness, and educate agency and customers. - Work with business development and training teams to develop channel engagement plans. - Collaborate with service providers, channels, and Club Alta teams to co-design events, agency contests, and member communications. - Ensure proper event management is in place and supervise centre staff to ensure successful delivery of events. - Work with the marketing team for external promotion to build wellness thought leadership. - Foster professional relationships with internal and external stakeholders. **Team Leadership:** - Lead and develop a team of wellness professionals, fostering a culture of excellence, innovation, and customer-centricity. - Provide guidance, coaching, and performance management to ensure team success. - Keep the team motivated and build a high-performance collaborative team. - Develop governance frameworks and work processes. - Build cordial relationships with cross-functional teams to facilitate daily operations. **Requirements:** - University graduate with 10+ years of experience in the healthcare and wellness industry. - Demonstrated passion for healthspan innovation, with a strong understanding of wellness trends and developments locally and globally. - Ability to apply a commercial orientation within operation design with data analytic skills, and experience in 'hospitality' sophisticated solutions. - Experience in wellness centre operations is a plus. - Strong leadership skills to lead a diverse team to meet KPIs. - Strong sense of ownership and proactiveness to drive change. - Solution-oriented and resilient mindset. - Ability to function under stress and multiple priorities. - Excellent presentation skills and ability to influence stakeholders to affect process change. - Ability to work collaboratively and navigate a matrixed organization and external partnerships. - Proficiency in spoken and written English, Cantonese, and Mandarin. ## Skills ### Required - wellness strategy - functional medicine - preventive healthcare - data analytics - leadership - team management ### Nice to have - wellness centre operations - hospitality solutions --- Source: [Apply at aia.wd3.myworkdayjobs.com](https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Associate-Director--Wellness-Proposition-Strategy-and-Development_JR-60742-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)