# Senior Business Manager, NASCAR Whelen Modified Tour

**Company**: NASCAR
**Location**: Charlotte, NC
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Operations
**Industry**: Motorsport
**Wikidata**: https://www.wikidata.org/wiki/Q233929

**Apply**: https://nascar.wd1.myworkdayjobs.com/en-US/NASCAR/job/Charlotte-NC/Senior-Business-Manager--NASCAR-Whelen-Modified-Tour_JR14393-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_24dfa58c-738

## Description

NASCAR is seeking an experienced Senior Business Manager, NASCAR Whelen Modified Tour. You will shape the long-term vision, growth strategy, and business performance of the NASCAR Whelen Modified Tour.

Responsibilities:

- Own the overall business performance, growth strategy, and long-term vision for the NASCAR Whelen Modified Tour.

- Develop and execute strategic initiatives that increase the value, relevance, and sustainability of the Tour.

- Establish annual and multi-year objectives aligned with NASCAR's broader strategic priorities.

- Serve as the primary business-facing point of contact for teams, drivers, manufacturers, tracks, and key industry stakeholders.

- Build trusted relationships across the garage and create consistent communication frameworks between NASCAR and Tour stakeholders.

- Gather stakeholder feedback and ensure industry perspectives are represented within NASCAR's decision-making processes.

- Coordinate across NASCAR departments to ensure Tour priorities are integrated throughout the organisation and that tour-related initiatives remain aligned and accountable.

- Identify opportunities to strengthen participation, event value, team business health, manufacturer engagement, sponsorship activation, fan development, and content consumption.

- Partner with NASCAR commercial teams to maximise value creation for Tour stakeholders.

- Monitor industry trends and recommend strategic investments that strengthen the Tour ecosystem.

- Establish and track key performance indicators related to participation, sponsorship trends, audience growth, fan engagement, team sustainability, and competitive marketplace dynamics.

- Utilise data, stakeholder insights, and market intelligence to inform recommendations and strategic decisions.

- Lead regular industry engagement meetings and forums while translating NASCAR strategies into practical business implications for Tour participants.

Requirements:

- Bachelor's degree from an accredited four-year college or university, or an equivalent combination of education and experience.

- Minimum of seven (7) years of related professional experience.

- Demonstrated strategic leadership capabilities with strong commercial acumen.

- Proven ability to establish, build, and manage effective business relationships across diverse stakeholder groups.

- Experience influencing cross-functional teams and driving organisational alignment.

- Strong communication, presentation, and stakeholder engagement skills.

- Ability to leverage data and insights to make informed business decisions.

- Experience in change management and driving strategic initiatives.

- Knowledge of the sports and entertainment industry and related business operations.

- Strong analytical, problem-solving, and decision-making abilities.

- Proficiency with company-provided hardware and software platforms.

- Ability to travel up to 25%, including weekends, as business needs require.

Benefits: NASCAR offers competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

## Skills

### Required
- strategic leadership
- commercial acumen
- business relationships
- data analysis
- change management

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Source: [Apply at nascar.wd1.myworkdayjobs.com](https://nascar.wd1.myworkdayjobs.com/en-US/NASCAR/job/Charlotte-NC/Senior-Business-Manager--NASCAR-Whelen-Modified-Tour_JR14393-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)