# Senior Principal Demand Generation - Expansion

**Company**: ZoomInfo
**Location**: Waltham, Massachusetts
**Experience**: senior
**Job type**: full-time
**Salary**: $150,850-$237,050 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/zoominfo/jobs/8931058002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-principal-demand-generation-expansion-24d8516f-e57/

## Description

ZoomInfo is hiring a Senior Principal, Demand Generation to own demand strategy for their existing business, selling to sales, operations, and marketing leaders.

You will build integrated, multi-channel campaigns around what buyers care about, with LinkedIn Ads as a core channel for reaching and engaging the right audiences.

**Responsibilities:**

- Own the demand plan and pipeline number for existing business.

- Set account strategy with R&G, Finance, and RevOps.

- Lead demand creation across channels, with deep expertise in LinkedIn Ads.

- Bring strategic depth to LinkedIn Ads.

- Run LinkedIn campaigns that do more than create awareness.

- Own the investment case.

- Build and execute ABM for strategic accounts.

- Market to the customer base.

**Requirements:**

- 6+ years in B2B demand generation or integrated campaigns, ideally in SaaS.

- Direct accountability for a qualified pipeline or revenue target.

- Experience developing targeted account strategies and engaging buying groups.

- Expert-level LinkedIn Ads experience.

- Strong command of pipeline metrics and attribution.

- Commercial mindset.

- Curiosity about AI.

**Benefits:** ZoomInfo offers comprehensive benefits, holistic mind, body and lifestyle programs designed for overall well-being.

**Salary:** $150,850-$237,050 USD

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- B2B demand generation
- integrated campaigns
- LinkedIn Ads
- pipeline metrics
- attribution
- Salesforce
- HubSpot
- Marketo
- Dreamdata

### Nice to have
- AI
- account-based marketing
- ABM

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/zoominfo/jobs/8931058002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)